Mgr, Business Development Essential Plan - New York, NY
Molina HealthcareAbout the role
Job Summary
The Manager, Business Development, Essential Plan is responsible for developing and executing a sales plan for the Essential Plan product offering to achieve the health plan’s sales goals and member retention. The Manager will also develop and execute an effective business plan to achieve objectives, including recruiting, sales events, market partnerships, training, engagement, and communication. This is a field-based leadership role that is accountable for meeting sales and enrollment target as well as increasing marketing synergy and driving overall membership growth. The manager is also responsible for research & intelligence gathering, analysis, and project management in support of Molina’s business development efforts. Monitors activity in other markets. Leads managed-care related business development activities for competitive intelligence; national, state, and local conferences, seminars, and meetings; and any other business development support activities as needed.
Job Duties
- Manage and oversee local field-based team of EP Sales Advisors that orchestrate member events, potential customer events, and community-based goodwill and general awareness that make Molina the insurer of choice
- Leads and business development support projects from inception through completion.
- Oversee the creation of appropriate sales, product, and technical trainings and schedules. Conduct regular sales-related training, focusing on increasing sales, overcoming objections, expanding markets, selling the full portfolio, presentations skills, prospecting, etc.
- Build, maintain, deepen, and leverage internal and external strategic relationships that create sales opportunities. These may include but not be limited to key agencies, exchange navigators, community organizations, professional associations, provider groups, non-profits, financial advisors, food banks, etc.
- Leads analyses and market research utilized for business development activities
- Create and execute effective resource sharing strategies, including lead routing, kiosk assignments, community meeting assignments, and participation in other Molina best practices. Monitor for effectiveness and adjust accordingly
- Collaborate with the Marketing team to produce positive outcomes, notably lead generation, member enrollment, and membership growth
- Supports and participates in business development activities for larger-sized opportunities
- Manages budget related to their area of business development
- Mentor Sales Advisors
- Develop and implement provider engagement strategies, including field-based approaches and in-person visits to Providers in partnership with Network and Quality partners that specifically focuses on membership growth and making Molina the insurer of choice
- Ensure compliance to health plan state contract for MCO functions entailing Sales, Marketing, Communications, engagement with community-based providers and Provider Network and outreach activities
Job Qualifications
Required Education:
Bachelor’s Degree or equivalent work experience.
Required Experience:
- Minimum 5-7 years sales or sales support experience.
- Minimum 5-7 years of business to business, business to consumer direct marketing, outside sales, or community outreach experience
- Experience developing market research information and market strategies for sales teams
- Experience managing a team of sales and/or outreach staff
- Prior experience in structured sales, service, or business development
- Experience in a deadline-driven environment, meeting, or exceeding sales promotion/marketing targets
- Strong relationship building skills and ability to work virtually to engage customers
- Strong communication skills, including phone, written
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