Vice President of Solutions, Financial Services
WorkivaAbout the role
As the Vice President of Solutions for the Financial Services (FS) vertical reporting to the Chief Product Officer, you will lead the global strategy, innovation, and execution of Workiva’s solutions across the Banking, Insurance, and Asset Management sectors. You bring deep domain expertise in financial services, experience in enterprise B2B SaaS, and a strong track record of engaging directly with customers, partners, and advisory firms to achieve business growth goals and customer success.
This role is responsible for growing and operationalizing vertical-specific solutions aligned with financial reporting and sustainability initiatives. As a global leader, you will engage externally with customers and partners in the market and collaborate across matrixed teams to scale adoption and deliver value for financial institutions and their Office of the CFO. You are responsible for the commercial success of Workiva’s Financial Services vertical.
Key responsibilities include strategy, innovation, growth, regulatory alignment, and execution.
What You’ll Do
Leadership and Solution Expansion
Lead Workiva’s global Financial Services vertical strategy across Banking, Insurance, and Asset Management, shaping solutions that address critical industry challenges including regulatory compliance, financial and sustainability reporting, governance and risk
Develop and execute quarterly, annual, and multi-year business plans aligned with corporate strategy, vertical opportunity, revenue goals and customer success
Define and maintain a vertical-specific solution roadmap in collaboration with Product, Engineering, and Marketing, with clear alignment to financial services customer needs
Align investment prioritization across GTM, product, services, and partner functions to maximize vertical growth
Act as an internal and external evangelist for Workiva’s Financial Services solutions, speaking at industry events, providing thought leadership, and engaging in strategic client conversations
Ensure vertical-specific business KPIs are defined, measured, and used to continuously improve performance and inform decision-making
Customer and Partner Engagement
Serve as the market-facing executive for the Financial Services vertical, regularly engaging with global customers, partners, and advisory firms to understand emerging needs and shape value-driven solutions
Build trusted relationships with C-level stakeholders, particularly within the Office of the CFO and Business Transformation functions
Lead strategic co-selling and joint value initiatives with key partners, including technology vendors, consulting/advisory firms, and implementation partners
As part of the cross-functional team lead targeted programs that expand Workiva’s presence and relevance in global financial hubs across North America, Europe, and other key regions
Collaborate with Sales and Customer Success to support client acquisition, expansion, and retention across the FS vertical
Cross-Functional Leadership and Influence
Operate as a senior leader in a matrixed global organization, collaborating across Product, Sales, Marketing, Services, and Partnerships to deliver aligned execution
Lead a cross-functional team of core team leads and subject matter experts responsible for driving success across the FS solution lifecycle
Contribute to corporate strategic planning, budgeting, and resource allocation as the voice of the Financial Services vertical
Provide strategic leadership to the product teams so they can best align product roadmaps with financial services solution needs that drive customer impact and growth
What You’ll Need
Minimum Qualifications
Industry Leadership: 15+ years of progressive leadership experience in Financial Services with significant impact in recent management consulting, technology consulting, general manager or similar role/s in Enterprise B2B SaaS
Vertical & Regulatory Expertise: Proven, deep expertise across Banking, Insurance, and Asset Management sectors. Must possess a strong working knowledge of global regulatory frameworks (e.g., SEC, EBA, ESMA, Basel III, Solvency II, CSRD) and FS-specific solution areas (regulatory reporting, risk management, RegTech, and sustainability compliance)
GTM Strategy & Execution: A proven track record of successf
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