Media Buyer, Paid Social

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.  

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.   

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.  

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.  

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.     

Job Description

WHAT DOES A MEDIA PLANNER, PAID SOCIAL DO?

The Paid Social Media Planner will be responsible for developing and implementing paid social media campaigns on behalf of our clients, to increase brand awareness, engagement, and conversions. This role requires a deep understanding of social media platforms, trends, and analytics, as well as the ability to understand our target audiences and evaluate performance. In-platform campaign activation, management, and optimization are core to this role.  

The Media Planner, Paid Social, is responsible for internal account communication, including project updates, strategic collaboration, and report development. They may also handle external communications with platform and data partners. Flexibility in task management and prioritization is crucial. 

Responsibilities: 

• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok, Reddit). 

• Conduct competitor analysis to identify opportunities for growth and improvement. 

• Manage social media ad campaigns in-platform and platform ad management tools, ensuring campaigns adhere to best practices, follow quality assurance process, and maintain compliance. 

• Responsible for invoice tracking, overall budget allocation, campaign pacing, and financial actualization and accountability. 

• Monitor and analyze social media performance using analytics tools to measure the effectiveness of campaigns. 

• Prepare regular reports on cross-platform performance, provide actionable insights, and optimize accordingly. 

• Collaborate with internal counterparts (Social Media Leadership, Media Planning, Account Team, etc.) to align social media efforts with overall brand strategic imperatives and goals. 

• Stay up to date with the latest social media trends, tools, and best practices. 

Qualifications

WHAT ARE WE LOOKING FOR?

Qualifications: 

• Bachelor's degree or equivalent education, plus professional experience  

• 1-2 years proven experience as a Media Planner, in Paid Social / Social or similar role 

• Strong understanding of social media platforms, their respective audiences, and ad types 

• Experience in Meta strongly preferred 

• Experience in healthcare or pharmaceuticals preferred 

• Excellent written, verbal communication, and presentation skills 

• Detail-oriented with strong math aptitude and organizational skills 

• Creative mindset with the ability to generate innovative ideas 

• Proficiency in social med