Account Director

Company Description

.CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

Previous Experience Needed  

• Knowledge and understanding working in Agile, a familiarity of SCRUM, sprints, sprint planning and retrospectives 

• Manage digital projects with a expertise in website development and technology solutions 

• Understanding and/or familiarity with Salesforce and Adobe marketing platforms 

• Development and production of modular content and deployment in the U.S. and abroad 

• Email marketing experience and expertise 

• Social media marketing end-to-end experience 

• Digital Agency experience 

Agency Operations  

• Drives the process and details, and leads tactical plans. Forecasts budgets. 

• Finances: Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications. 

• Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management  

• Trouble shoot: Solution oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions  

• Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency  

• Management: team leader, provides clear and fair direction & feedback to junior account staff 

Knowledge 

• Demonstrates and applies extensive and expert knowledge of assigned brands 

• Successfully serves as point of authority and/or source of advice for therapeutic area  

• Ensures team adherence to agency process. Identifies issues and leads problem resolution 

Strategy  

• Vision: Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details  

• Planning: High-level analysis of category, research, competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development.  

• Demonstrates passion for the brand 

Tactics and Execution  

• Develops marketing/ brand platform briefs. Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.  

• Production: Supervises and effectively manages the production of client-approved marketing tools  

• Creative: Collaborates on creative brief development 

• Assumes responsibility for the writing and preparation of marketing communications plans and proposals  

• Communication: communicate key Client issues/ initiatives to team accurately and in timely manner  

• Demonstrates the ability to think creatively and strategically  

• PHCG Offerings: Basic knowledge of PHCG businesses, offerings, and tools 

Client Relationship 

• Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.  

• Relationship: Frequent, positive client contact with key clients  

• Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments  

• Agency Champion: Understands, communicates and advocates the agency POV (point-of-view).  

• Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written repo