Senior Associate, Commerce

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

 

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Senior Associate. In this role you will support in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. As a Senior Associate, you will create, innovate, and guide Kinesso Commerce planning and buying processes. You’ll work closely with Planning and Buying teams to allow for holistic Commerce media function.

Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

 

Responsibilities

• Strategy & Execution
• Supports Manager in development, presentation, management and measurement of commerce media programs
• Supports in the creation of client ready materials (e.g. presentations, reporting, etc.)
• Takes lead on managing vendor communications and delivers client communications where appropriate

• Responsible for owning any status documents and timelines whether internal or client facing
• Leads RFP and negotiation process ensuring learnings from previous campaigns are applied
• Input and manage plans within MediaTools where applicable
• Owns Prisma and Trafficking inputs and accuracy

• Monitors media performance at all stages to ensure original objectives are met and works with partners to provide optimization recommendations where applicable

• Day to day lead for billing responsible for actualizing and clearing invoices

• Relationships
• Day to day lead with partners across communication and scheduling of meetings
• Daily collaboration with national planning Sr Associate counterparts to ensure alignment of tactical details to channel allocations and plan strategies from a holistic plan perspective
• Active participants in key vendor meetings ultimately sending recaps/notes for the full team
• Responsible for accurate meeting minutes where appropriate
• Mentor Associates and provide opportunities for continued growth

• Training/Development

• Participation in trainings and proactive communication around areas of needed/desired growth for self and Associate

• Proactive idea sharing with internal team

• Knowledge

• Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities
• Familiarity with client business objectives and connections to our day to day work
• Support team in development of thought leadership and innovation deliverables

 

Required Skills & Experience

• Bachelor’s degree required 
• 1-3 years of working experience required
• Agency and/or Commerce media experience preferred 
• Excellent written and verbal communication skills and proven problem solving ability 
• Self- sufficient and problem solver 
• Proficient in Microsoft Office (Excel, PowerPoin