Director, Brand & Social

Who We Are

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

We have built a beloved brand over the past 10+ years and are ready to share our story with the world. Babylist is seeking a seasoned and strategic Director of Brand and Social  to build our brand awareness, media business, and content ecosystem. This person will be responsible for leading the teams who oversee our site, video, email, and social content. They will also lead teams focused on brand design, and social media channels, and our profitable and growing branded content business. The Director will also lead the launch and growth of new media properties and channels, and manage partnerships with major companies.

Who You Are

• 10+ years of experience in brand marketing and media, with at least 5 years of experience in a leadership role
• You’re an expert at and obsessed with media, balancing watching the latest trends with tried and true audience-growing techniques
• You have the ability to context shift with ease between consumer and business needs, from creative concepting to P&L management to brand reputation management 
• You are confident in your expertise and know how to make a case when suggesting new initiatives and demonstrate ROI to multiple stakeholders 
• You are obsessed with the user experience and know how to build a profitable business that keeps the user at the center
• You have the ability to see the big picture while also maintaining keen attention to detail
• You are calm in the eye of a storm, creative, consistent, and collaborative
• Strong understanding of social media growth including paid 
• Experience in developing and managing partnerships and collaborations with major companies, influencers, and celebrities
• History of strong collaboration with revenue growth teams, especially advertising partnerships and performance marketing
• You’ve managed an external PR agency while working in-house for a consumer brand, or a team while supervising consumer accounts
• You’ve developed partnerships that have led to PR coverage
• You’re great at networking and have existing media relationships in digital, print, and broadcast
• Strong leadership and management skills, with the ability to lead and inspire a team
• Strong analytical skills, with the ability to measure and report on the effectiveness of all channel initiatives
• Experience in parenting/baby is a plus

How You Will Make An Impact

• Execute current and develop future comprehensive brand strategy that aligns with the company's overall mission and goals, with a focus on growing owned content and social media channels
• Take a leadership role in the company’s original video strategy, creating user-focused and differentiated video content, including short-form and long-form, across all platforms
• Lead the social media and PR teams to create and implement effective strategies that grow key KPIs
• Identify and manage new business opportunities and partnerships tha