Director, Go-to-Market Business Systems

Our rapidly growing Business Operations team is seeking a Director of GTM Business Systems! This player-coach leadership role is a key opportunity for an experienced professional with a strong background in managing go-to-market systems and processes. The ideal candidate will bring a strategic mindset, exceptional leadership, and technical expertise to optimize and align our GTM systems. Additionally, they should have a proven ability to translate business requirements into scalable, efficient technical solutions that support our growth and operational needs.

 This role requires a strong technical background and the ability to balance hands-on expertise with effective team leadership.

 What You’ll Do

• Own the delivery of technology improvements for Unanet’s GTM systems
• Partner with leaders in Marketing, Sales, Finance and Product to ensure a dependable and integrated Go-to-Market technology backbone
• Lead the GTM Systems team, setting standards for quality and velocity
• Drive technical solutions aligning with best practices and architecture solutions
• Develop applications using best-of-breed design patterns
• Manage Salesforce.com (SFDC) best practices and a fully controlled change management process
• Manage the full application lifecycle: Requirements Gathering, Architecture, Development, User Acceptance, Roll Out, and Support
• Manage data governance processes and adherence of guidelines between internal business units and systems
• Maintain excellent technical documentation and team processes in our Business Operations confluence space for end user and technical documentation
• Manage our Sprint Cycles leveraging Jira
• Team Leadership & Collaboration:
  • Manage and mentor a team of three (3) GTM systems professionals, developing their skills and capabilities to drive system and business success
  • Collaborate closely with cross-functional teams to align GTM processes to our systems, create and execute unified workflows and automations, and drive effective data sharing and visibility
  • Be a champion for process and data integrity, ensuring best practices and governance protocols are adhered to across all GTM systems
• Project & Change Management:
  • Oversee the successful execution of systems projects, including project planning, timeline management, stakeholder communication, sprint management and post release hyper care
  • Leverage analytics and insights to continuously improve GTM systems, making data-driven recommendations for future enhancements
• System Management
  • Take full ownership of the architecture, configuration, customization, and maintenance of GTM platforms, including Salesforce, LeanData, Sales Navigator, ZoomInfo, Salesloft and Boomi ensuring seamless integration and scalability
  • Design and implement scalable automation, workflows, and data models that align with business needs, leveraging Apex, Flow, and third-party integrations to optimize processes
  • Serve as the primary technical leader for complex system challenges, conducting deep root-cause analysis, performance tuning, and implementing robust, scalable solutions
  • Act as a bridge between business and technology, translating business requirements into technical specifications, defining system architecture, and driving end-to-end implementation
  • Develop and enforce best practices in system design, data governance, and security to ensure long-term stability and compliance
  • Lead by example with a hands-on approach to system troubleshooting, API integrations, and workflow development while mentoring and upskilling team members
  • Own and manage the Salesforce Consulting Partner relationship, ensuring strategic alignment, roadmap execution, and continuous optimization of GTM systems

Your First 90 Days

First 30 Days: Build relationships with your team and key stakeholders across GTM, IT, and Finance. Assess internal processes, operational frameworks, and system architecture. Start to evaluate how Revenue teams use Salesforce and other GTM tools. By the end of 30 days, take full ownership of team management, setting priorities and aligning initiatives.

First 60 Days: Deep dive with your team into Salesforce architecture and GTM tech stack. Review existing priorities in our roadmap and collaborate with cross-functional teams to address challenges. Gain a strong understanding of the quote-to-cash process and begin to take ownership of road-mapped priorities.

First 90 Days: Own the management of all system enhancements, strategic projects, and change management related to our GTM systems