Senior Director, CRM & Audience Strategy

Job Description

Epsilon, AdAge’s #1 Ranked U.S. Agency, is seeking a dynamic Senior Director, CRM and Audience Strategy with a strong background in retail CRM consulting, Audience Strategy and/or Data-Driven Marketing communications to work with Fortune 500 clients on strategy development, customer insights, omni-channel experience and contact strategies, reporting, analytical projects and research.

The ideal candidate will:

• Be a senior-level strategy consulting and delivery leader, able to represent multiple strategy disciplines, working on complex issues for enterprise level clients, driving cross-disciplinary teams through an optimization and maturity roadmap. Demonstrates strong expertise and acts as the senior voice for strategy engagements.
• Play a leading role in providing strategy consulting to craft and optimize omni-channel CRM programs taking into consideration the full consumer journey both online and offline. You’ll help clients think holistically and drive maturity for how data, analytics/insights, and technology can best interact across stages of the customer journey to support aggressive customer acquisition, retention and conversion objectives. 
  • Craft and optimize development and implementation of audience curation and management for media and data-driven advertising
  • Design digital advertising and media strategies inclusive of data capture and activation workflow across the customer journey (media, client-owned properties, e-commerce/e-retail, social media, CRM, loyalty and offline) 
• Help to lead data-driven marketing transformation. You’ll dig deep into data to reveal performance trends and unlock new opportunities for improvement through recommended enhancements and plans. You’ll help clients optimize, automate, and scale their strategies and programs. And you’ll do all it in a highly collaborative, fast-paced setting, working with a talented group of marketing strategists, brand planners, analysts, campaign operations, creatives, project managers and relationship leads representing some of the brightest minds in our industry.

Key Responsibilities

• Strategic business consulting: Be viewed as a trusted strategic leader and advisor to internal teams and clients alike by providing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology capabilities to solve clients’ business challenges. 
  • Innovative problem solver, able to challenge conventional approaches
  • Independently lead multiple consulting engagements for enterprise accounts, managing all key internal and external stakeholders
  • Strong business acumen and understanding of CRM and retail industry or practice-area subject matter
  • Superior grasp of financial analysis and business case concepts
  • Superior relationship skills, service oriented
• Data-Driven Marketing Strategies: Lead and work with internal teams and clients to develop, measure and optimize the performance of omni-channel customer experience programs
  • Superior grasp of trends and key consulting frameworks and concepts
  • Command of and ability create data capture and activation strategies at scale   
  • Strong understanding of customer data sources and analytics, and how they drive customer marketing strategies
  • Responsible for designing and measuring key performance indicators and business outcomes
• Audience Marketing Strategies: Lead clients and internal teams to develop: 
  • Definition of brand addressable audiences and campaign specific target variation 
  • Data assessments and recommendations regarding available 1P, 2P and 3P data 
  • Campaign and brand specific data acquisition and progressive profiling strategies emphasizing data capture and activation across channels 
  • Consumer journeys and resulting data and digital consumer connections  
• Market insights and performance: Use internal and external data, industry insights, primary and secondary research and a variety of tools and resources to become intimate with and advocate for our client’s end-customer:
  • Leverage intelligence to proactively and regularly make recommendations to senior-level clients
  • Connect the dots between CRM principles and data and technology capabilities and techniques
  • Propose and employ the right analytic strategies and methods to solve marketing challenges
  • Put programs on clear paths to improvement by creating effective test plans and learning agendas
  • Develop performance metrics and measurement plans
• Business development: Drive account growth and new business development
• Client interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to ou