Global Senior Brand Manager, ORIJEN

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Senior Brand Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

An inspiring and growth focused brand builder, the Global Senior Brand Manager – ORIJEN, is a key leader in the Champion Petfoods business, will collaborate across functions, with external partners and customers, and with regional stakeholders to deliver exceptional results. Reporting to the Global VP Marketing – ORIJEN, this role will support the development of the global 3 year growth strategy, global brand P&L, and execute global deployment for the ORIJEN Brand.

Working in close partnership with the regional leadership, innovation, insights, and marketing services team, this leader is an experienced marketer who creates compelling strategies and plans and knows how to deploy them through the business by successfully communicating and collaborating with associates, agency partners and customers.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

This position is based in our Louisville, CO corporate office on a hybrid work schedule.

What a typical day looks like:

1. Mars Principles: Live and exemplify the Five Principles of Mars, Inc. within self and team.

2. Global Brand Custodian: As a seasoned brand builder, this role holds the responsibility for developing and protecting the ORIJEN Brand Foundations including food philosophy, brand meaning and story, global range architecture deployment, innovation pipeline support, and development of brand assets and advertising campaigns. This will be achieved by leading with NA development and then nurturing a vibrant global brand community, representing the voice of the consumer in all 80+ markets.
• Lead and bring to life brand guidelines and development of global brand asset and packaging toolkit market to ensure brand growth and consistent global message.

3. Global Growth Strategy and Planning: Support development of the ORIJEN brand 3 year growth plan through collating regional growth opportunities and translating these into global growth levers through the Mars ‘Expert’ Growth Model. Through this annual process, this role is responsible for identifying potential investment opportunities and build the business case to align the organization behind scale growth levers. The role is critical in driving profitable growth and ensuring that new growth opportunities align with the CHAMPION strategic objectives, thus fostering coherence and synergy across our operations.
• Lead the annual global brand strategy, management, and development of the ORIJEN brand with primary focus in the North America market and deployment to the global enterprise.
• Contribute to development and implementation of growth brand strategy ensuring flawless execution of consumer driven initiatives (media, digital, all other consumer experience materials)
• Partner with Finance to provide global strategic pricing architecture and guidelines.
• Responsible for the P&L for the product and will be accountable for delivering profitable business growth within the category and achieving company objectives.

4. Breakthrough Growth Support: Explore and deploy breakthrough growth opportunities in Product Innovation, Digital Demand or Customer partnerships that see ORIJEN and CHAMPION play a vanguard role for the Mars Pet Nutrition business.
• Collaborate with Global CMI to identify and leverage regional market trends and consumer insights to sustain a highly competitive product portfolio and compelling value proposition.

5. Talent and Development Management: This role is accountable for developing junior marketing talent for future promotion and/or rotation withing the CHAMPION team or Mars Pet Nutrition business. The role includes leadership of a direct team of an Assistant Brand Manager(s), and an indirect global team of Marketers, Deployment and Acceleration Teams.

What are we looking for?