Senior Director, Product Marketing

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

What will you be doing?

We are seeking a Senior Director, Product Marketing to shape and scale Circana’s product marketing function worldwide. This is a player-coach role that combines hands-on contribution with team leadership. You will be responsible for defining the narrative of product value, driving consistent global positioning, and enabling sales and client engagement across Circana’s full portfolio. This leader will serve as the connective tissue across Product, Commercial, and Brand Activation teams ensuring every solution is positioned for maximum impact in the market.

In this role, you will lead and mentor a global team while also rolling up your sleeves to deliver positioning and messaging frameworks. You will drive adoption of Circana’s positioning house (positioning statements, personas, unique value propositions, and proof points), ensuring alignment across industries, audiences, and geographies. You’ll scale product marketing outputs, oversee content and enablement resources, and ensure global consistency across product marketing assets.

As a leader, you will be expected to develop talent, build organizational capability, and manage performance within your team. You will foster a culture of innovation and collaboration across a global, remote organization while navigating complexity, driving decision-making, and maintaining alignment with Circana’s growth objectives.

Job Responsibilities

 Team Leadership & Development

• Lead, mentor, and grow a global product marketing team.
• Drive structured performance management, setting objectives, providing feedback, and holding team members accountable.
• Use Circana’s development framework to identify career growth opportunities and build organizational capability across the marketing function.
• Build cohesion and culture across remote global teams.

Scale, Efficiency & Strategy

• Anticipate industry shifts and translate them into scalable product marketing strategies.
• Establish repeatable frameworks for efficiency and growth across a multi-portfolio environment.
• Define the future operating model of product marketing to serve as a growth engine for Circana.
• Support enterprise-level strategy by aligning multi-portfolio narratives and building systems that scale globally.

Positioning & Narrative Development

• Own Circana’s master brand positioning and ensure product-level positioning houses (statements, UVPs, proof points) are consistently applied.
• Drive adoption and change management of positioning, enterprise buyer personas, and voice of customer processes.
• Ensure positioning reflects new launches, product enhancements, and client feedback.

Sales Enablement & Go-to-Market

• Oversee team creation and standardization of global sales enablement resources.
• Oversee team foundational content creation (decks, sheets, FAQs, training modules) that scales across industries, regions, and buyer types.
• Ensure team members effectively partner and communicate with Product, Competitive Intelligence, Training, Commercial, Brand & Activation Marketing to ensure readiness for launches and sales execution.
• Shape the future of product marketing at Circana by creating strategies, tools, and narratives that build a deep connection with the sales cycle ensuring product marketing drives revenue impact, win rates, and growth.

Cross-Functional Partnership

• Act as the “air traffic controller” for Global Product Marketing across Product, Competitive Intelligence, Training, Commercial, Brand