Director, Content Strategy

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

Smartsheet is looking for a strong content strategist who will develop messaging, define our editorial strategy and manage all content development. This role will require a deep understanding of the buyer journey as well as a knack for storytelling and messaging development that informs, educates and inspires your audience. 

As a senior leader on the team, you will also help shape and scale our editorial strategy, driving best practices across the greater Marketing org.

You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized while navigating a fast-paced environment. You thrive in a team that deeply values collaboration, feedback and learning.

This position will work within the Growth Marketing team. We are a highly collaborative, team-oriented and results-focused group. This team drives an end-to-end approach to delivering a consistent pipeline across the customer journey, including planning, execution, reporting and continual optimization and improvement.  The position is remote and can be based anywhere in the US. It reports into the VP, Global Growth Marketing.

 

You Will:

Planning:

• Develop a deep understanding of the buyer persona and pain points
• Work with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns
• Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
• Engage customers, industry leaders and partners directly and work closely with them to create appealing content and assets tailored to trends and issues they care about. 
• Develop and lead an Editorial Board and Marketing team-wide editorial strategy
• Understand business and orchestrated campaign goals and work with cross-functional teams to create a plan to achieve those
• Heavily contribute to quarterly campaign planning and reporting
• Heavily contribute to annual marketing strategy with an eye on the vision and MBOs

Executing:

• Work with Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap
• Develop quarterly global campaign plan
• Work with cross-functional marketing, product, and field teams to execute campaign tactics
• Lead programs and initiatives that involve participation from multiple campaigns
• Share best practices with campaign marketing counterparts and the greater Marketing org
• Consistently look for opportunities to improve campaign processes or cross-functional collaboration  
• Offer new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals

Reporting and Optimization:

• Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans
• Build repeatable tactic toolkits for optimal performance of campaign tactics and messaging
• Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth.
• Strong analytical skills to test, track and report out results and present them confidently
• Offer suggestions for new ways to inspect results and measure performance of campaigns
• Directly contribute to Quarterly Business Reviews with insights and suggestions for improvement

Leadership:

• Lead, mentor and grow a  team of marketing  professionals, fostering a culture of innovation, collaboration, and excellence.
• Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities 
• Other duties as assigned

 

You Have

• 12+ years of content management and strategy  experience, including SaaS B2B Marketing experience
• Strong influencing ability and executive presence
• Experience leading strategic planning, creative development, and full marketing programs
• Proven success in building and growing highly engaged teams
• Exceptional writing and editing skills, with demonstrated success creating compelling content