Digital Marketing Specialist

Salary Range: $61,500 - $83,100
Anticipated Hiring Ranges: $61,500 - $72,300

Benefits: This position is benefits eligible. Please view our benefits guide here.

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted.  This law is intended to improve wage transparency.  The City of Greeley, in support of wage transparency posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer).  The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.  

City of Greeley's Total Rewards

The City of Greeley is proud to offer a robust benefits package in addition to your wages.  This package includes health and wellness, retirement savings, discounted access to Greeley facilities and more. 

Job Summary:

We are looking for a skilled Digital Marketing Specialist to join our team and help increase the City of Greeley’s online presence on various digital platforms. The ideal candidate will possess a strong understanding of various social media platforms and web content strategies to effectively engage with the target audience through organic and paid tactics. This position's responsibilities include creating and managing social media campaigns, creating and scheduling posts, analyzing performance metrics, and curating content on social media, for enewsletters, and websites as applicable. The candidate should have excellent communication and copywriting skills, be proficient in social media management tools, and have a solid understanding of social media and Google analytics.  Experience in developing and executing successful social media strategies and marketing campaigns is required, and the ability to tailor the voice and tone to align with the city’s brand.

Experience:

Minimum Requirements

• Bachelor's degree in communication, marketing or related field.

• Three (3) years of experience in 21st-century communication practices (i.e., marketing, communications, media relations, public engagement, brand management, or related fields).

• Valid Driver’s license 

Preferred:

• Bilingual in English and Spanish.

OR

Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.

Knowledge, Skills, & Abilities:

• Understands the fundamental concepts of promoting local government and community.

• Proficient at writing, organizing content and data, and reporting outcomes.

• Knowledge of principles and best practices of social media, digital marketing, and online engagement.

• Ability to utilize components of project management to successfully schedule, lead and facilitate communication.

• Experience assessing, monitoring, and measuring strategic communication and marketing initiatives. 

• Knowledge of content creation strategies, including writing, photography, video, and audio production.

• Knowledge of web content management systems, digital advertising platforms, and analytics tools. Ability to think strategically and align digital campaigns with organizational goals and priorities.

• Creating, curating, and managing engaging content across multiple platforms.

• Skills in developing and executing paid and organic social media campaigns.

• Skills in designing and analyzing performance reports to measure effectiveness and adjust strategies.

• Skills in storyboarding, editing, and producing multimedia content (photo, video, audio, graphics).

• Ability to communicate clearly, effectively, and professionally both online and in person.

• Ability to respond quickly and appropriately to comments, questions, and sensitive issues on social platforms.

• Ability to represent the City in a positive and professional manner, especially during high-profile projects or crisis communications.

• Ability to stay adaptable, innovative, and proactive in identifying risks, opportunities, and new trends.

• Experience with digital cameras and basic video editing abilities specifically for social media.

Essential Functions: