WKBW, The E.W. Scripps Company ABC affiliate in Buffalo, New York is searching for a Digital Executive Producer to join our team. In this role, you will manage our digital content strategy and execution. You'll shape how Western New York gets its news online, driving engagement and innovation across our digital platforms while working with a collaborative team dedicated to serving our community.

WHAT YOU'LL DO:

• Work with digital content producers and developers.

• Work in conjunction with news management to coordinate the daily news operations for websites and other digital platforms.

• Monitor web analytics to assess user experience, site stickiness and engagement on a daily basis. 

• Address issues and evolve the site's tactical execution plan to grow web page views and unique visitors.

• Produce the sites' content to optimize the user experience by being attentive to live web metrics and user experience best practices.

• Enhance the news content with outside links, maps and slideshows.

• Work with news management to set up processes and systems for the migration of multi-media content to new media platforms, including video, audio, still photos and graphics.

• Plan the online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

• Conceive of and supervise build of special sections and site features to enhance coverage and increase user engagement.

• Manage user-generated content on all sites, with editorial direction of the Director, Digital and/or News Director.

• Manage content plans for niche sites, sales-oriented micro sites and any other business. 

• Work closely with other station departments, including sales and marketing, as needed on site and station initiatives that require content integration.

• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience

• Generally 8+ years of experience in related field preferred

• Prior managerial experience preferred

WHAT YOU'LL BRING:

• Must demonstrate good journalism and writing skills (including AP style) as well as an understanding of current events

• Must understand basic journalism legal principles

• Must be able to multitask, meet deadlines and work under pressure

• Ability to work in a dynamic, fast-paced newsroom environment 

• Project leadership skills

• Working knowledge of online content-management systems 

• Ability to work with online metrics and analytics 

• Working knowledge of web-design tools 

WHERE YOU'LL LIVE, WORK AND PLAY:

Buffalo, NY offers an exceptional quality of life with affordable housing, a revitalized waterfront, and vibrant arts scene. Known for its friendly residents and famous chicken wings, Buffalo combines big-city amenities with small-town charm. The city enjoys four distinct seasons with plenty of outdoor activities, from summer festivals along the waterfront to winter skiing in nearby resorts. Located near Niagara Falls and the Canadian border, Buffalo provides easy access to international travel while maintaining a reasonable cost of living. The city's renaissance includes thriving neighborhoods, excellent restaurants, and a passionate sports culture centered around the Bills and Sabres.

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COMPENSATION RANGE:

Annual Salary: $70,000.00 - $80,000

 

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

 

WHAT WE OFFER (ADDITIONAL BENEFITS):

• A career path to grow your professional experiences

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits

• Retirement savings plan with company match

• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are