Director: US Retail Portfolio, New Brand Readiness & Enablement Marketing Lead

ROLE SUMMARY

At Pfizer, we have a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas, and an industry-leading pipeline for promising new products that have the potential to challenge some of the most feared diseases of our time. We are seeking talented individuals to join us and work together for a healthier world.

As the Director: US Retail Portfolio, New Brand Readiness & Enablement Marketing Lead, you will have an opportunity to develop retail-specific, customer-centered strategies and resources to support the growth of Pfizer’s Primary Care Portfolio, including vaccines and new brand readiness. The individual in this role should possess a breadth of marketing experience across several areas including pharmacists/HCPs, consumers, and B2B, as well as operational experience in the development and deployment of resources for use by Retail account teams.

Reporting to the Sr. Director, Retail Marketing Team Lead, this role will focus on identifying unmet needs and developing educational resources for Portfolio & New Brand Readiness use within the Retail Channel, to help improve patient outcomes. Given the criticality of the Retail Channel and Primary Care business, this role is responsible for leading the pull-through of innovative marketing strategy across our vaccine brands. This role is responsible for strategic planning, providing marketing insights, and deploying against key retail marketing strategies & tactics. It will require strong collaboration across US vaccine brand teams, pharmacy account teams, and retail customers, to ensure all educational initiatives, in-store programs and media are coordinated among the brand teams with a customer-centric view and are fully leveraged.

This colleague will also work with new brands for readiness of multiple strategic initiatives and priority projects in collaboration with stakeholders across the vaccine business and external marketing vendors/agencies. This role will need to successfully work cross-functionally, diagonally/up, and manage a team of external resources supporting the marketing business. Given the dynamic marketplace, this colleague will need to stay agile based on business priorities, self-starter/proactive, possess executive presence, and translate complex concepts into streamlined insights.

ROLE RESPONSIBILITIES

• Lead the development and tactical execution of retail channel-specific portfolio resources and pull-through programs that align with cohesive brand strategy, supported by timely and robust metrics to optimize execution and achieve goals
• Collaborate with cross-channel brand teams and Retail brand marketers to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand and channel
• Provide Marketing leadership and strong collaboration with the Retail CFCs to ensure strategic and tactical alignment, as well as incorporate Retail Pharmacy Team (RPT) insights into marketing programs and tactics
• Champion the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy
• Work with Retail Account Management and Trade Account Director Lead, as well as Retail Brand Marketers to prioritize strategy and activation plan for Retail CFC organizations
• Lead and manage critical projects to advance organizational effectiveness in a dynamic customer environment and across customers of US Vaccines
• Translate behavioral insights into compelling retail strategies that strengthen Pharmacist conviction and consumer education around Brand disease focus
• Identify and understand complex drivers of pharmacist and consumer behavior across multiple dimensions, including vaccine awareness, disease perception, and recommendation dynamics
• Initiate the development of retail channel resources and pull-through programs aligned to a cohesive new brand strategy
• Champion pull-through of all major US Vaccines goals and culture initiatives
• Continue the innovative and agile spirit of the team
• Actively participate in fostering positive team culture and collaboration across the team.
• Participate in external customer meetings
• Maintain a promotional calendar in partnership with brand leads across the Retail segment
• Help to develop summary briefs to initiate new projects via Workfront/GCMA
• Lead or support congress planning for retail and the execution booth and tactics
• Supports Field Force engagement, resource deployment and POA efforts as needed
• Collaborate with cross-functional team members to optimize each programs’ messaging and drives cohesion across all brand tactics and touchpoints

BASIC QUALIFICATION