Sales Operations Analyst, Robotics

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

The Sales Operations Analyst is a role focused on systematic data collection to ensure visibility, accuracy, and accountability across the robotics sales cycle. Responsibilities include defining, gathering, and organizing relevant data, as well as maintaining Portals, Dashboards, and Reports to support the commercial organization and its customers in implementing TNC Robotics solutions. This position ensures that the sales force and customers have access to information and knowledge to support AMR (Autonomous Mobile Robots) adoption, inform their decisions, and build expertise for current and future automation projects. 

Key Responsibilities 

• AMR-Specific Data Reporting Design & Delivery: Identify, build, and deploy AMR-specific reporting/dashboard/portals/push info; necessary to drive increased AMR penetration (e.g., Customer specific Dashboard to monitor on a specific SLA). 
• Leveraging Enterprise Tools: Partner with the Customer Success & Sales enablement teams to leverage enterprise tools (e.g., CRM, sales compass, Iris, Service), ensuring digital enablement tools are aligned with the sales and customer’s AMR operation process. 
• Leveraging 3RD Party Tools and APIs: Partner with others to collect and organize the relevant data from multiple sources. (e.g. Brain and Toolsense-Europe) 
• Leverage Customer APIs: Partner with customers to make the data exchange as efficient and seamless as possible. (e.g. Incorporate AMR and NON-AMR units on reports. 
• AMR Training Delivery: Partner with the Customer Success and BU training teams to build and deliver AMR-specific training programs and playbooks focused on the reporting of the AMR operation.  
• Playbook Creation: Contribute to the creation and maintenance of AMR playbooks based on field requirements and shifting market demands. 
• Field Insight Gathering: Regularly spend time in the field with managers and representatives to understand the “field reality” and develop Data Reporting tools/resources to meet their needs. 
• Knowledge Multiplication: Support the Customer Succes and Business Development (BD) teams by delivering Webinars, workshops, and events to multiply reporting knowledge & capabilities. 
• CRM Ownership & Process Design: Manage CRM configuration and field usage for the Robotics business, ensuring data integrity, clear stage definitions, and high user adoption across Sales and Customer Success. 
• Forecasting & Pipeline Accuracy: Develop and maintain forecasting models and dashboards to track opportunity stages, win rates, and cycle times; partner with sales leadership to improve forecast reliability. 
• Lead Handoff & Opportunity Flow: Define and manage processes for lead qualification, routing, and follow-up to ensure seamless handoff between Marketing, Business Development, and Sales. 
• Compensation and Incentive Support: Partner with AMR leadership to recommend incentive/spiff opportunities and do reporting. 
• Collaboration with Enablement: Work closely with Sales Enablement to ensure playbooks, training, and process documentation align with CRM workflows and field execution. 
• Commercial Tool Integration: Partner with IT and Digital teams to align data sources (CRM, Service systems, BI platforms) and ensure consistent, accurate reporting across the robotics ecosystem. 

Education and KSAs 

• Education: A Bachelor’s degree in Business, Business Administration, or a related field is required. 
• Experience: Relevant experience demonstrating success in Data & Reporting operations, marketing execution, or sales administration is beneficial.  
• Tool & Process Acumen: Strong capability in identifying enablement issues, creating practical recommendations, and executing strategies to enhance multi-channel sales performance. 
• Collaboration: Strong capability to build partnerships and work collaboratively with others to meet shared objectives. 
• Results Orientation: