Sr. Planner, Paid Search

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Paid Search Media Strategist, you will support the creation, optimization, and reporting of paid search campaigns across the portfolio assigned to you. You will be the engine behind our accounts—conducting the research necessary to build campaigns, monitoring performance, running rigorous QA for launches and delivering optimization and insights that drive client growth.

Key Responsibilities

Campaign Creation & Launch

• Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
• Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
• Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Optimization & Management

• Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
• Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
• Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.

Performance Management:

• Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
• Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.

Ad Hoc Requests & Cross-Functional Communication

• Assist the account lead with ad hoc requests from internal teams and the client.
• Provide support in developing process documentation, Points of View (POVs), and sharing product updates.

Qualifications & Skills

Required Experience & Education

• Experience: 2 to 3 years of professional paid search experience.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
• Certifications: Google Ads Certification is required. Google Analytics Certification is a plus.

Technical Competencies

• Platform Mastery: Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
• Data Analysis & Excel: Strong skills in core Excel functions, specifically those pertaining to data analysis.
• Analytical Mindset: Strong analytical skills with keen attention to detail and a problem-solving orientation.

Communication & Soft Skills

• Communication: Excellent written, verbal, and interpersonal communication skills.
• Presentation: Strong presentation skills
• Project Management: Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.

Critical Thinking: Ability to think critically about business problems and propose data-backed solutions.

 

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations,