Experience Marketing Specialist

About Rebel Athletic

At Rebel Athletic, we don’t just make apparel — we create confidence, empower performance, and redefine what it means to wear your passion. Since 2012, we’ve been shaking up the industry as the fastest-growing cheer and performance wear brand in the world. Recognized by Global Brand Consultancy Eat Big Fish as a Challenger Brand to Watch, Rebel has become synonymous with bold design, innovation, and custom craftsmanship.

From couture-inspired uniforms to lifestyle athleisure, we merge high fashion with high function — built for those who dare to stand out. Our founder, Karen Aldridge, has transformed a daring idea into a global movement that celebrates creativity, empowerment, and individuality.

At Rebel, we’re not just creating garments — we’re building a community of dreamers, doers, and disruptors who lead with purpose and sparkle louder than ever.

Summary of Position

The Experience Specialist is responsible for planning, managing, and executing Rebel Athletic brand experiences across retail and wholesale channels. This role ensures all activations deliver a seamless, elevated, and brand-aligned experience while supporting broader marketing and sales initiatives.

The position plays a key role in executing events including retail activations, wholesale conferences, pop-ups, ambassador programs, fashion shows, and specialty experiences. This role partners closely with cross-functional teams to support large-scale brand initiatives and ensure consistency in execution and presentation.

Duties and Responsibilities

• Plan, coordinate, and execute a wide range of retail and wholesale events including Dream Boutiques, pop-ups, ambassador events, conferences, showcases, fashion shows, Practice Crashers, and specialty activations
• Manage all event logistics including venue coordination, timelines, staffing, travel, inventory, booth setup, displays, and equipment
• Lead internal communication and coordination across Executive, Sales, Operations, Retail, and Marketing teams
• Attend events as the on-site lead, ensuring smooth execution and a high standard of brand presentation
• Deliver a consistent, elevated customer and partner experience through professional execution and attention to detail
• Support and execute large-scale brand initiatives including Brand Summit, Ambassador Casting, and other key activations
• Coordinate staffing, travel, and accommodations for events
• Manage event-related administrative needs including HR forms, petty cash requests, and equipment scheduling
• Track and coordinate payments for event talent, contractors, and internal team members in partnership with leadership
• Partner with content and social media teams to support pre-event, live, and post-event content capture
• Ensure alignment between event execution and brand storytelling
• Manage event inventory including marketing materials, samples, uniforms, giveaway items, and display assets
• Coordinate shipping, logistics, and delivery of all materials and equipment to and from events
• Oversee packing, loading, unloading, and return of all event materials and assets
• Collaborate with Retail, Sales, Marketing, and Experience teams to support integrated event strategies
• Support multi-division initiatives and crossover events across Rebel Athletic
• Track event performance metrics including sales, traffic, and engagement
• Participate in post-event recaps, providing insights and recommendations for improvement

Required Qualifications

• 3+ years of experience in event planning, brand activations, retail operations, marketing operations, or customer experience
• Strong project management and organizational skills
• Ability to manage complex logistics and multiple priorities simultaneously
• Strong communication and interpersonal skills
• Ability to lead on-site execution and coordinate cross-functional teams
• Ability to travel frequently, including evenings and weekends
• Valid driver’s license

Preferred Qualifications

• Experience in apparel, athletics, or event-driven brand environments
• Experience m