Executive Director, Market Research

Job Description Summary

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the VP, Head, Human Insights & Analytics, this role is crucial in shaping the strategic direction of the organization by harnessing the power of insights to drive informed decision-making.



This role is dedicated to understanding the perceptions and behaviors of HCPs, patients and payers, ensuring that the organization is fully aware of the evolving market dynamics and customer needs. By leading a team of researchers, the ED Market Research fosters a culture of innovation and collaboration, working closely with cross-functional teams to identify and integrate comprehensive insights around stakeholder perceptions, market barriers, and product positioning that support the development of tailored engagement strategies and optimized marketing efforts across HCPs, patients, and payers.

 

Job Description

Key Responsibilities:

• Oversee and guide a team to conduct / implement market research projects to understand HCP market perception, sentiment, and awareness of treatments. Proactively collect ongoing feedback from HCPs on product use, clinical outcomes, and patient impact 

• Oversee research to understand how patients attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception 

• Drive identification and prioritization of initiatives where MR can support internal business priorities and establish yearly goals for teams supporting therapeutic areas, ensuring focus on high-impact opportunities 

• Inform inputs for forecast models through opportunity assessment and demand estimation research 

• Develop insights to support Field teams research on patient and provider needs, and to support any material creation 

• Develop insights to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges, to inform engagement and access efforts 

• Serve as POC to ensure research projects conducted by external vendors are designed to derive insights that meet the needs of specific business partners  

• Drive collaboration with Provider I&A and Human Insights & Behavior Science teams to identify key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption to understand and support creation of customized engagement strategies   

• Support Marketing team in optimizing content, positioning and measuring omnichannel DTP / DTC engagement​ through message and concept testing 

• Establish and implement best practices for market research including standardized and effective templates for instrument design and consistency in approach to analysis and insight generation to answer the key questions and support business objectives for the IPST / TA / functional teams