Sr Enterprise Marketing Technology Consultant

Company Description

At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We’re fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us! 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve.   We are EVERSANA.  

Job Description

The Enterprise Marketing Cloud Sr. Technology Consultant role has both internal and external areas of responsibility. 

As a client-facing role within Intouch B2D, an enterprise marketing technology consultant works in conjunction with account teams, across Intouch Group affiliates, to forge relationships with enterprise-level centers of excellence and marketing information technology teams within our client organizations. The immersion with client organization affords a deep understanding of environment (cultural and technological), goals and opportunities such that strategic roadmaps and execution plans are tailor-made for the best-in-class adoption of marketing cloud technologies in support of marketing initiatives across the client’s commercial brands at an enterprise level. 

Ultimately, this role is instrumental in elevating Intouch B2D and all of Intouch Group to a position which offers greater influence on both current and future commercial brand and technology strategies involving the leveraging and implementation of marketing cloud technologies and services. 

As an internally facing role within Intouch Group, this role works closely across affiliate account teams and subject matter experts to recommend and implement best practices and solutions which demonstrate Intouch’s excellence in leading the effective usage of marketing cloud technologies to drive integrated multichannel marketing experiences.  And, in effect, drive business growth through measurable KPIs.  

In addition, the Enterprise Marketing Cloud Sr. Technology Consultant plays an important role in managing and maturing partner relationships with Marketing Cloud vendors. As such, they are highly involved in building out a formal practice under the following pillars: 

Sales - Works to identify new licensing and services opportunities for both existing and new clients and registers potential opportunities with the vendor. Establishes and maintains relationships with vendor sales team and represents the agency at vendor sales conferences. Acts as a liaison between vendor sales team and the client during the procurement process. Architects solutions which leverage partner marketing cloud technologies to address client opportunities. 

Marketing - Works with the Intouch B2D’s marketing and sales coordinator to produce internal and external thought leadership specific to marketing technologies in the Pharmaceutical industry. This includes a regular cadence of whitepapers, points-of-view, video spotlights, case studies, speaking opportunities, articles and blog posts that are shared through vendor and agency PR channels and industry events. 

Enablement - Secures training for the organization to educate internal teams on multichannel marketing cloud technologies, working towards certification in the vendor’s offerings. This includes classroom formal training, online self-paced training, in-person technology immersion sessions, lunch-and-learn sessions and facilitating vendor-produced webinars. Obtains access to pre-release, beta, sandboxes and new product versions for the development of proof-of-concepts and product demonstrations for agency and clients.  

Duties 

• Work with account services teams, across Intouch Group affiliates to identify potential opportunities where marketing cloud services and technologies impact our client’s marketing strategy and/or product offering 

• Work with internal subject matter experts to understand current and future execution capa