Senior Product Manager, Key Customer Strategy

At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

The Role
The Senior Product Manager, Key Customer Strategy will shape, implement, and execute Key Account brand strategies for Genmab’s first asset in hematology, EPKINLY.  This critical role will report to the Director of Key Customer Strategy and be expected to work closely within the US Marketing Team, with EPKINLY cross-functional teams and EPKINLY Alliance collaboration partners. Success in this role will require strategic thinking, strong cross-functional partnerships, and the evolving hematology marketplace in rare diseases while realizing strategic and tactical synergies that accelerate brand growth.  Overall, he/she will be an important leader on the EPKINLY Brand team, driving strong alignment and partnership across the organization.

Additionally, this role will require strategic thinking that delivers differentiated customer engagements by leveraging innovative technology to accelerate and harmonize field execution. Strong leadership skills, a collaborative mindset, oncology/hematology experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization are key to this individual's success. 
 

Responsibilities

·       Shape key strategies, pull through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership.

·       Lead BsAb operationalization tactical execution, including tailored stakeholder engagement resources across prioritized sites of care.

·       Lead Brand insights, including relevant advisory boards and KPI reporting in conjunction with CE&I.

·       Lead and shape innovative Brand insights to action leveraging Advanced AI and other technologies.

·       Salesforce collaboration: Partner with sales leadership and develop clear strategic and executional pull-through of go-to-market strategy.

·       Partner effectively across Brand, Digital Marketing, Insights & Analytics, Sales, Sales Learning & Dev., Market Access, and Medical to implement site-of-care strategies.

·       Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive results.

·       Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to sustain a competitive marketplace advantage.

·       Lead Professional Education Content Development and be the face of the Brand Team for Peer-to-Peer, partnering closely with Operations, Field Sales, Market Access, and Medical Affairs.

·       Lead promotional planning and execution for congresses, partnering closely with our Congress Team.

·       Manage project timelines, budgets and all key deliverables aligned to brand goals.

Requirements

·       A minimum of a bachelor’s degree is required; an MBA is preferred.

·       5+ years of professional or relevant marketing experience required.

·       Oncology/hematology marketing experience highly preferred. 

·       Accelerated approval experience is highly preferred.

·       Prior joint venture/ co-promote / co-marketing alliance experience preferred.