Sr. Marketing Operations Manager

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for a data-driven and tech-savvy Senior Marketing Operations Manager to lead the strategy, execution, and optimization of our marketing tech stack, automation workflows, lead lifecycle, campaign reporting, attribution modeling, and lead scoring. You will play a key role in enabling Marketing, Revenue Operations, and Sales team alignment, driving operational efficiency, and accelerating pipeline generation and expansion opportunities.

 

What You Will Do

• Marketing Automation & Campaign Operations
  
  
• Own and optimize our marketing automation platform (Marketo)
  
  
• Develop and maintain automated email nurture programs, lead scoring, attribution modeling, segmentation, and campaign workflows
  
  
• Ensure flawless execution of campaigns across channels
  
  
• Technology & Tools Management
  
  
• Manage the marketing tech stack, including integrations with Salesforce, analytics platforms, and ABM tools
  
  
• Evaluate, onboard, and maintain marketing tools that improve efficiency and insights
  
  
• Data & Reporting
  
  
• Define, track, and report on key marketing KPIs (e.g., MQLs, campaign performance, funnel conversion rates)
  
  
• Partner with Sales and RevOps to ensure data hygiene and consistent reporting
  
  
• Create dashboards and reports to enable data-driven decisions
  
  
• Lead Management & Funnel Optimization
  
  
• Optimize lead routing, scoring, and campaign attribution models
  
  
• Monitor and improve conversion rates across the funnel
  
  
• Cross-functional Collaboration
  
  
• Work closely with demand generation, lifecycle, product marketing, and sales teams
  
  
• Ensure marketing efforts are aligned with sales objectives and revenue goals
  
  
• Serve as the marketing operations expert within cross-functional projects

 

What We Are Looking For

• 8+ years in a marketing operations role in a B2B SaaS environment
  
  
• Deep experience with marketing automation and CRM platforms (Marketo + Salesforce specifically)
  
  
• Strong analytical skills and experience with data analysis tools (Tableau preferred)
  
  
• Experience with lead scoring, attribution modeling, and marketing campaign reporting
  
  
• Familiarity with tools such as 6sense or similar
  
  
• Excellent project management and communication skills
  
  
• Comfortable working in a fast-paced, remote team environment

 

Compensation 

Our national target base salary range is $119,608 - $149,510, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes 

• Team Interviews - 45 Minutes

• Leadership I