Marketing Planning Manager, Credit Card Customer Marketing

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

As part of the Consumer marketing department, you will serve as a trusted advisor and one of the primary Marketing contacts to the Consumer Lending businesses building valuable relationships with business leaders to translate business, client, and product strategies into supporting integrated marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer. This role has strategic influence on marketing for the Credit Card Customer Engagement business.  

 

You are a decidedly driven professional skilled in both strategy and execution. You collaborate and negotiate with internal and external marketing partners to develop integrated marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will participate in sprint reviews and quarterly PI planning sessions, to gain alignment on upcoming priorities while ensuring capacity.   

 

As a valued member of the department, you have credit card marketing experience at a top bank or fintech with financial services/marketing experience and a proven track record of successfully navigating complex organizations operating in agile or pod-based environments. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience analyzing campaign results to inform future strategies and crafting compelling and insights-based presentations for senior leaders.

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Depth & Scope:

• Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
• Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
• Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
• Independently manages end-to-end functional programs
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical thought to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Work is guided by policies and industry standards/methods
• Communicat