Senior Manager, Color Trends - Walmart Fashion

Position Summary...

What you'll do...

Sr. Trend Manager, Fashion

Position Summary:

The Sr. Trend Manager, Fashion is a key leader in shaping fashion forecasting for Walmart. This role provides expert-level trend research, strategic storytelling, and creative direction to inform design, product development, and fashion editorial teams. The ideal candidate will leverage industry expertise, data-driven insights, and cross-functional collaboration to influence seasonal global trends, business strategies, and customer engagement across multiple categories and market segments.

Key Responsibilities:

Trend Forecasting & Research:

•           Lead the development of seasonal trend forecasting tools, ensuring insights are grounded in extensive research, consumer behavior, and market shifts.

•           Oversee seasonal trend direction, runway, social media, and retail reporting, collaborating with editorial and design teams to shape Walmart’s fashion direction.

•           Identify emerging fashion trends, synthesizing industry predictions into clear, solution-driven reports that drive product strategy.

•           Partner with strategic trend agencies and leverage internal resources to enhance Walmart’s global fashion forecast.

•           Develop trend storytelling roadmaps that bring Walmart’s fashion vision to life, ensuring alignment across apparel, footwear, and accessories.

Strategic Influence & Cross-Functional Partnership:

•           Serve as a strategic partner to internal teams, influencing design, merchandising, and marketing through data-driven insights.

•           Work closely with product development, editorial, and design teams to ensure consistency and alignment with global fashion strategies.

•           Identify opportunities for innovation, process improvements, and best-practice scaling, keeping Walmart ahead of industry trends.

•           Translate market research and consumer insights into trend-right product storytelling that resonates with Walmart’s diverse customer base.

Leadership & Team Development:

•           Hire, develop, and manage a high-performing team of trend strategists to drive excellence in forecasting and creative direction.

•           Provide ongoing mentorship, performance feedback, and career development, fostering a culture of innovation and collaboration.

•           Establish key performance metrics to evaluate department and individual contributions, ensuring efficiency and strategic impact.