Core Measurement Strategy Partner, North America

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.



Join TikTok's North America Measurement team as the Core Measurement Strategy Partner, where you'll drive the vision and execution of measurement strategies that shape how we understand, communicate and scale impact across our business. This role reports directly to the North America Measurement Partner Leader.

Our mission is simple but powerful: Make measurement clear. Make it scale. Make it matter.



- Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow TikTok advertising share of wallet.

- Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America.

- Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned.

- Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth.

- Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions.

- Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate TikTok's business value and drive advertiser success.

- Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams.

- Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives.