Marketing Operations Specialist - Web and Landing Pages

Job Description

A bit about this role:

Growth marketing at Devoted sits at the intersection of technology, analytics, and consumer psychology. We take a data-driven approach to acquiring new Medicare Advantage members digitally—and the landing page and core website is where that work comes to life.

As the Operations Specialist for Web & Landing Pages, you’ll own the end-to-end performance of our marketing landing pages — from initial build and ad-to-page connectivity, through CRM integration and tracking implementation, to ongoing A/B testing and conversion optimization. Outside marketing pages, you’ll work on improvements to the company’s website and shopping experience.

You’ll also have a role in improving the system with which we customize marketing assets across our product portfolio, which is a critical process with high visibility across the marketing team. You’ll lean on your comfort with detail, process, and leveraging AI to drive wins here.

This is a hands-on, detail-intensive role in a regulated industry. You need to be comfortable toggling between creative conversations about page design and deep-in-the-weeds, technical problem-solving on UTM parameters, pixel implementation, and CRM field mapping. The ideal candidate can communicate with both left and right brained colleagues, and is excited about making numbers go up. You’re a master of the details, and can also talk about the big picture with senior stakeholders.

Your Responsibilities and Impact will include:

• Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step

• Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation

• Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success

• Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership

• Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements

• Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful

• Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity

• Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging

Required skills and experience:

• 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)

• Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations

• Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer

• Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review

• Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate

Desired skills and experience:

• UI/UX sensibility (you may not be a designer, but you know when a page feels right)

• familiarity with SQL or Snowflake

• HTML/CSS literacy

• comfo