Lifecycle Marketing Contractor

<p>We are looking for a strategic and hands-on lifecycle marketing contractor who enjoys solving complex engagement challenges, identifying opportunities independently, and turning insights into action. You are equally comfortable analyzing user behavior, building campaigns, and developing recommendations that improve long-term member engagement.</p> <p>The scope of this contract position includes conducting a comprehensive review of NewForm’s lifecycle marketing ecosystem and delivering a prioritized roadmap to improve activation, engagement, retention, and reactivation. During the contract period, this individual will identify opportunities for optimization, implement selected lifecycle initiatives, and provide recommendations for future lifecycle investment.</p> <ul> <li>Conduct an assessment of existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance.</li> <li>Identify key areas of user friction, drop-off, and opportunity across the member lifecycle.</li> <li>Develop and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation.</li> <li>Build and optimize a number of lifecycle campaigns, journeys, and experiments within Braze.</li> <li>Analyze results and provide recommendations, documentation, and future-state roadmap for ongoing lifecycle improvements</li> </ul> <p>&nbsp;</p> <p>QUALIFICATIONS</p> <ul> <li>Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms.</li> <li>Strong hands-on experience with Braze or comparable lifecycle marketing platforms and analytics tools.</li> <li>Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations.</li> <li>Strong copywriting and messaging skills with the ability to create compelling user communications.</li> <li>Ability to independently prioritize opportunities, manage projects, and execute with minimal oversight.</li> </ul> <p>&nbsp;</p> <p>PREFERENCES &nbsp;</p> <p><em>We welcome all talented contractors to apply even if you don't have all these preferred attributes</em></p> <ul> <li>Experience supporting lifecycle programs for mobile apps, community-based platforms, or mission-driven organizations.</li> <li>Experience collaborating closely with product, analytics, and marketing teams.</li> <li>Familiarity with experimentation frameworks and user behavior analysis.</li> </ul> <p>&nbsp;</p> <p>CONTRACT TERMS</p> <ul> <li>Number of hours: Approximately 25 hours/week</li> <li>Location: Remote wi