Global Customer Marketing/CRM Specialist, Revenue (f/m/x)

<h3>Company Description</h3><p>With a global mission to “make the healthcare experience more human”, Docplanner Group is the world's biggest healthcare platform, serving patients and the healthcare ecosystems across 13 countries in Europe and LATAM.</p><p>We create digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. With free doctor reviews and instant online appointment booking for patients through its online marketplaces, Docplanner has a network of almost 2 million healthcare professionals, serves over 130,000 customers globally and operates in 13 countries in Europe and LATAM. Doctors and clinics count on Docplanner to facilitate scheduling, booking, communication and payments for millions of patients a month. Through its innovative and user-friendly software, doctors and clinics can optimize patient flows, reduce costly no-shows and completely digitize their practices - all resulting in valuable time savings that can instead be used to improve patient outcomes and experiences. Via its TuoTempo brand, the company offers a more sophisticated suite of optimisation products for large healthcare institutions.<br/> <br/> We built medical Practice Management Software as a SaaS. We help 250,000 doctors and clinics focus on treating patients and delivering an exceptional patient experience. We also run a service that allows 80 million patients monthly to easily find the right doctor and book an appointment.</p><p>______<br/> As the Customer Marketing Specialist for the Revenue Expansion, you play a pivotal role in bolstering our Expansion metrics products, mainly the premium listing position product, First Class (more info <a href="https://pro.doctoralia.es/productos/funcionalidades/first-class?utm_medium=referral&amp;utm_source=MKTP&amp;utm_campaign=footer">here</a>), within the global Docplanner marketplaces. Your primary responsibility revolves around crafting and implementing targeted marketing campaigns, aimed at upselling and cross-selling the Expansion products, including First Class package to doctors and clinics worldwide. Collaborating closely with the Sales, Customer Success, Product Marketing and Operations teams, you will be instrumental in identifying and qualifying potential leads while devising effective marketing strategies and automated solutions to encourage doctors to upgrade to First Class. </p><p>In this role, you’re reporting to <a href="https://www.linkedin.com/in/ewabaran"><strong><u>Ewa</u></strong></a> and working closely with <a href="https://www.linkedin.com/in/kasiakugaudo"><strong><u>Kasia</u></strong></a>, too. This is a remote first role to be based in Europe.</p><h3>Job Description</h3><p>Responsibilities:</p><ul><li>Oversee the global sales strategy, execution, and outcomes for the First Class product, ensuring scalability and success.</li><li>Devise and implement effective marketing campaigns for upselling and cross-selling the First Class product.</li><li>Constantly refine the Ideal Customer Profile (ICP) for First Class, using sales and retention key performance indicators (KPIs) as guiding metrics.</li><li>Conduct in-depth analysis and segmentation of the database to identify untapped opportunities.</li><li>Establish and manage automated workflows for the upselling and cross-selling processes.</li><li>Generate and deliver engaging marketing content, materials, and innovative ideas to promote First Class effectively.</li><li>Collaborate closely with local upsell teams to synchronize efforts and drive collective success.</li><li>Monitor, evaluate, and measure the results of campaigns and workflows.</li><li>Continually analyze and enhance workflows to optimize performance.</li><li>Collaborate closely with the Revenue and Product Marketing Team to uncover new opportunities, assess targets, track progress, identify gaps, and enhance the product.</li><li>Standardize processes across diverse markets, with a focus on building scalable solutions.</li></ul><h3>Qualifications</h3><p>Our ideal candidate will have:</p><ul><li>5+ years of hands-on experience in customer marketing/CRM/lead generation, preferably in SaaS/marketplaces/other growth tech environments.</li><li>Proven expertise in conceiving and managing successful upsell and cross-sell marketing campaigns and workflows </li><li>Proficiency in email marketing, social media marketing, and content marketing</li><li>Familiarity with Hubspot and Salesforce platforms, leveraging their capabilities to drive effective marketing initiatives.</li><li>Exceptional written and verbal communication skills, adept at crafting compelling narratives based on valuable user insights. (words savvy, able to create compelling stories based on user insights)</li><li>Demonstrated ability to thrive both independently and collaboratively as part of a team.</li><li>Strong sense of ownership and an entrepreneurial mindset, eager to ta