Senior Marketing Specialist - Email Developer

General information

Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 20354 Posted Date 08-08-25 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Senior Email Developer Specialist role will be responsible for the development and execution of marketing email outreach for Ally Financial across multiple lines of business.  As an integral part of the Product and Lifecycle Marketing team, this person will interact with business partners on the marketing team to ensure emails are built and delivered accurately, and according to brand & accessibility standards, as well as follow current email best practices.

This role works from the Ally office in Charlotte, NC, OR Detroit, MI. Ally offers a Hybrid weekly schedule of 3 days in office and 2 from home.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Develop and launch complex and responsive emails using internal and external agency assets.
• Setup and deploy one off and recurring automated email campaigns in Salesforce Marketing Cloud (SFMC).
• Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of emails across multiple desktop and mobile devices.

The Skills You Bring

• 3+ years of professional experience in email development, preferably with Salesforce Marketing Cloud
• Bachelor's degree in Marketing or other related field preferred.  
• Proficiency with Journey Builder, Cloud Pages, and Automation Studio are a plus.
• Strong technical abilities such as coding responsive emails in HTML and CSS, leveraging dynamic data via AMPscript, and querying data via SQL
• Ability to manage multiple projects at once.
• Ability to work with diverse business partners with competing objectives.
• Attention to detail an