VP, Portfolio Marketing - Fashion

Company Description

Informa is a leading international events, digital services, and academic research group.  With revenues of c.£4bn+/$5bn+ and 12,000 colleagues globally, Informa's leading brands connect people with knowledge, helping businesses and professionals learn more, know more and do more across dozens of specialist markets and subject categories.

We achieve this through a broad range of products and services, including live, on-demand, and experience-led events, specialist media and content, expert and academic research, accredited training, digital demand generation services, audience development services, buyer intent platforms, and more.  

Job Description

This role is based in our New York, NY office

Team Description

Portfolio Marketing teams are responsible for driving revenue through customer engagement, brand growth, and sustained commercial impact within a defined industry portfolio. Operating within a matrix structure, these teams collaborate with Group Marketing, Centers of Excellence, Sales, and other divisional marketing teams and portfolio functions to ensure alignment with global strategies and leverage shared expertise and platforms.

Reporting Line

Dual Reporting – directly to the Commercial Leader for the Portfolio & dotted line to the Group CMO, with strong collaboration with Marketing COE leadership.

Role Description

The VP Portfolio Marketing-Fashion will also play a key role in the delivery of ‘One Informa’ to the Informa Markets division and Fashion portfolio. One Informa is our 3-year transformation program that will deliver and market-leading marketing and an enhanced customer experience, simplify Informa’s operating model, reduce complexity, unify technology platforms, capitalize on our data capabilities and align all businesses more closely to Informa's brand and growth priorities.

The Vice President Marketing Fashion, leads strategic marketing initiatives across their portfolio, to deliver revenue growth and ensure alignment with global branding strategy and divisional objectives. They will need to deliver significant marketing transformation and innovation in partnership with the Global Marketing team.

This role is accountable for developing and executing high-impact marketing initiatives that drive revenues and meet portfolio KPIs by identifying how to engage and grow customer segments, ensuring the marketing team uses best practice tools and capabilities, that deliver measurable commercial outcomes.

The VP will champion innovation, embed leading practices, and promote continuous improvement within the portfolio. They will lead portfolio marketing teams responsible for core marketing capabilities spanning strategy, planning, client, attendee, content, and audience marketing. The role must both oversee delivery and transformation of these capabilities, ensuring an uplift in capability, innovation, and alignment with Informa’s Marketing Operating Model and Group priorities.

As a key member of the Portfolio Leadership Team, the VP partners with the Commercial Portfolio Leaders, and the Group CMO and CoEs to ensure that marketing drives measurable growth, competitive advantage, and customer value. They will collaborate closely with senior Marketers from across the division and Group to ensure best practices and learnings are applied to deliver best in class marketing across Informa.

Key Responsibilities

Strategic Leadership & Vision

• Define and execute a transformation-driven divisional marketing strategy, ensuring alignment with global objectives and local market requirements.
• Ensure strategic alignment with wider organisational objectives and interlocks with leadership peers.
• Take ownership of specialisation in the portfolio’s industry and its dynamics within the relevant geography.
• Ensure the Marketing team are focused on marketing and customer insights and the changing needs of their audiences to deliver new product propositions, positioning and go to market strategies.
• Champion innovation within the portfolio, driving continuous improvement and thought leadership, particularly in the use of AI and agile marketing practices.

Operational Excellence

• Lead marketing initiatives leveraging all relevant channels to achieve outlined objectives.
• Optimise the portfolio marketing approach in line with defined strategies and global branding standards.
• Ensure marketing investments deliver measurable ROI and support commercial growth, and that the marketers take fast action to correct where necessary

Leadership & Stakeholder Engagement

• Build, lead and mentor a high performing portfolio marketing team, fostering a culture of curio