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Supervisor, Central Activation

Publicis Groupe
United Statesfull_timeVerifiedPosted 27 Nov 2023

About the role

Company Description

Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. 

The Supervisor role is both strategic and tactical in scope, requiring the Supervisor to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns. This role also oversees team members within our global delivery network and collaborates with agency partners to ensure the successful implementation & execution of programmatic campaigns for Public Media clients. 

The ideal candidate should be familiar with the programmatic campaign lifecycle from planning to execution. The candidate should be knowledgeable in platforms such as The Trade Desk, Google DV360 & Verizon DSP (among others), and an expert in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities. 

Day-to-day responsibilities will include collaborating with US agency or client counterparts to drive KPI success & overseeing a team that supports execution for programmatic campaigns. Additionally, the Supervisor will create and manage various workflows to ensure efficiency when working with internal teams and clients. 

Responsibilities: 

· Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations 

· Provide regular insights to clients detailing performance, and campaign optimizations 

· Attend client meetings, as needed 

· Oversee execution of multichannel programmatic media campaigns for agency/clients (desktop/mobile, display/video) 

· Troubleshooting campaign delivery and performance issues 

· Review optimization reporting and analysis, and guide team to meet performance KPIs 

· Provide guidance for most effective campaign setup and efficient use of reporting systems 

· Work with technology partners in order to secure support for daily campaign management and implementation questions 

· Identify areas for opportunity to improve current procedures, and grow internal team capability. 

Qualifications

· Bachelor’s degree 

· 3+ years of relevant professional experience in bid management, campaign management, or digital operations 

· 1+ year client-facing experience 

· Direct Report management experience preferred 

· Experience collaborating with global counterparts for support 

· Ability to prioritize and manage multiple deliverables & project timelines efficiently 

· Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must 

· Strong analytical thinking and mathematical skills 

· Strong project management skills 

· Willingness and ability to provide timely feedback to colleagues, superiors, and partners 

· Ability to act as a proactive part of the Publicis Media team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization 

· Ability and desire to learn new technologies 

Additional Information

Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program, generous time off, and flexibility to work remotely we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.

Please let your Publicis Recruiter know if there are any particular adjustments we can consider to make the interview more accessible and comfortable.

We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs

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Publicis Groupe

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