Principal Marketing Manager, Portfolio & Pricing

Job Overview

TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market.

 

This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution.

Responsibilities

• Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group

• Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products.

• Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season.

• Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority.