Director, Channel Marketing Programs

Location: Florida, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

This is a remote position within USA

About the Role:

The Director, Channel Marketing Programs will lead the development and execution of scalable, high-impact channel marketing programs that drive awareness, engagement, and education across our global partner ecosystem. This person will be responsible for building the strategy, vision, and roadmap for global partner programs that support business growth and partner success.

In this role, they will lead a team and provide strategic direction for the planning and execution of both in-person and virtual partner events, as well as global channel marketing programs that are scalable, repeatable, and aligned to key business priorities—including product launches, campaigns, partner enablement, and demand generation. They will collaborate with the Channel Marketing Content Manager to align on partner-focused content that supports global initiatives and ensures consistency across regions.

They will work closely with regional marketing teams, channel sales, and global stakeholders to ensure alignment with business priorities and measurable outcomes.

Key Responsibilities:

• Define the vision, strategy, and roadmap for global channel marketing programs that support key business priorities, including product launches, partner enablement, demand generation, and awareness.
• Lead and mentor a team to design and execute high-impact, scalable, and repeatable partner marketing programs—including in-person and virtual events such as Executive Partner Forums, Partner Connects, webinars, and training series
• Build and manage an annual global partner event calendar aligned with regional priorities and partner engagement goals
• Oversee the development of partner (reseller) facing marketing content, such as playbooks, and reseller campaign kits that support program execution and ensure global consistency
• Collaborate cross-functionally with product marketing, field marketing, global communications, and partner enablement to ensure alignment and maximize impact
• Establish repeatable processes, shared infrastructure, and global best practices to scale programs across the partner ecosystem
• Ensure all programs and content are measurable, results-driven, and tied to business outcomes including partner engagement, education, and pipeline influence
• Analyze program performance, deliver actionable insights to stakeholders, and continuously optimize for greater impact
• Own and manage the budget, ensuring strategic investment and ROI tracking

Minimum Requirements:

• 15+ years of experience in channel marketing or partner programs, ideally within the B2B technology or cybersecurity space.
• Demonstrated ability to lead and inspire teams, fostering collaboration across global regions and cross-functional stakeholders.
• Proven track record of developing and executing a clear vision, strategy, and roadmap for scalable partner marketing programs and events.
• Strong project management and organizational skills, with the ability to prioritize and manage multiple complex initiatives simultaneously.
• Excellent written and verbal communication skills, with a sharp attention to detail and the ability to tailor messaging for diverse audiences.
• Strategic and forward-thinking mindset combined with a bias for action and strong executional discipline.
• Proficiency in key marketing and collaboration platforms (e.g., Salesforce, Marketo, ON24, Asana).
• Comfortable working across time zones and open to occasional international travel.

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This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Ch