Senior Marketing Manager, Mass Spectrometry

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The Position

Senior Marketing Manager, Mass Spectrometry

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry’s most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.

Who We Are 

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization.  We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We aspire to deliver on our financial commitments to the organization and to inspire our colleagues towards attainment of our Customer Area and Disease Area Network goals through our leadership and demonstration of an enterprise mind-set.  The Core Lab team excels at the identification, commercialization and the full end-to-end management of the Roche Total Solution that enables our customers to deliver on their overarching priorities, including improving patient outcomes.  We are seeking a marketing professional who is inspired by our vision to improve patient outcomes and laboratory efficiency to continue our pursuit as the market leader for diagnostics in the US. 

The Opportunity:

We are seeking an experienced marketing professional who is driven by deep customer insights and driving meaningful and differentiated solutions that bring value for Patients, Laboratorians, and Healthcare Systems.  The Sr Marketing Manager for mass spectrometry will be required to have deep product expertise with an ability to engage and sell to customers.  This role requires strong collaborative skills given the need to partner across multiple business partners - Field Sales, Corporate Accounts, Medical & Scientific Affairs, Market Research, Commercial Education, Roche Support Network, Procurement, and other key stakeholders.  This individual will partner with Global Marketing and Product Development teams to inform unmet US customer needs to help enable the US organization to drive top-line results and attain our Core Lab P&L goals in the short and long term.  This position reports to the Group Marketing Manager, Core Lab Systems.

This is a remote based role.

Key Roles and Responsibilities:

• The US Sr Marketing Manager for Mass Spectrometry reports to the Group Marketing Manager for Core Lab Systems and serves as a member of the Core Lab Systems Team 

• Accountable for meeting annual and short-term (90-day) priorities and strategic outcomes of the core lab franchise

• Lead our must-win marketing strategies for mass spec, including positioning, messaging, technical review of RFP/RFI/RFQ, and presentations/demos for 360 visits

• Drive tactical execution of the mass spec portfolio and overall position in collaboration across the entire marketing team

• Partners with key stakeholders to create short and long-term product roadmaps within the mass spec portfolio (pipeline planning).  This includes partnering with Finance and the Customer Insights team to build business cases that support future US investments

• Support select key customer and internal engagements, including IHN visits, 360 events, City Events, new hire training, and global events and training

• Shape the market for future adoption of Mass Spec technology by key customers who are currently sending Mass Spec testing to large reference labs, i.e. market development

• Develop and execute a comprehensive KOL strategy for Mass Spec, including medical conference planning

• Ensures development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations

• Early-in-development collaboration with global for future inst