Customer Marketing Manager

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Summary

IFS is seeking a highly capable, self-directed Install Base Senior Marketing Manager. In this role, you will develop a deep comprehension of the IFS and IFS’s customer GTM strategy and work directly with the IFS marketing team to develop and deliver marketing programs that retain and grow IFS’ existing customer base. You will be accountable for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS customer network. You will be part of the install base marketing team for the North America team participating in regular team calls, in-person meetings, and planning sessions. You will also act a key marketing contact, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will create the install base marketing strategy, and execute and monitor campaigns, including being an expert resource on the install base process, guidelines, and compliance for internal marketing teams.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in managing to install base marketing and building top of funnel pipeline.

Responsibilities

Entrepreneurial mind-set and forward thinking to capitalize on the IFS ecosystem

· Develop a comprehensive customer and user group plan that leverages cutting-edge tactics, uncovers areas of improvement, and optimizes marketing dollars while generating customer pipeline

· Create strategies and plans that focus on upselling and cross-selling into our customer base with a 'Customer4Life' mentality

· Leverage a broad and appropriate mix of marketing programs - events, direct and digital marketing - to maximize awareness, relevancy, consideration, and adoption of IFS solutions within customer accounts

· Cultivate long-term relationships with customers through direct and indirect communications and strategies

· Develop and execute new, unique, and effective ideas that make IFS part of the fabric of the customer organization

Results-driven

· Manage program execution against defined timelines and within budget; set appropriate KPIs and track measurements to determine impact and ROI

· Manage to program results … pivot if a campaign/tactic is not working

· Meet marketing targets within the approved budget

· Execute install base campaigns

· Propose and get leadership buy-in on targets

· convey the success of campaigns to corporate

· Create campaigns/tactics to support the user community and targets

Build User Group "Followership" through Effective Communications

· Coordinate user group community outreach with each respective AE (lock step in communication)

· Uncover $X pipeline revenue based on user group interaction (2025 target to be announc