Paid Media Manager, Digital Marketing

Company Description

Redzone helps manufacturers make more product for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software, AI-guided insights, and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With over 1700 plants and 500,000 frontline users, Redzone is changing the way people work – one plant at a time.

Job Description

Redzone is seeking a proactive and results-driven Paid Media Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads.

Reporting to the SVP of Marketing, this role will manage day-to-day digital execution across SEM, paid social, programmatic, and ABM programs, working closely with Product Marketing, Field Marketing, and Sales to support demand generation goals.

The ideal candidate has hands-on experience managing paid and organic digital channels, understands the evolving digital landscape and emerging media platforms, and brings curiosity, creativity, and a data-driven mindset to every campaign.

Responsibilities: 

Digital Campaign Management

• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
• Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.
• Test new channels and emerging digital formats to expand reach and improve ROI.
• Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.

Performance Optimization

• Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
• Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.

ABM & Targeted Marketing

• Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
• Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
• Contribute to content and creative strategies that resonate with target personas.

Web & Content Optimization

• Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
• Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.
• Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, ideally in B2B software/SaaS.
• Hands-on experience managing campaigns in Google Ads, LinkedIn, and other paid media platforms.
• Previous experience in creating ABM strategies, tools, and data-driven targeting.
• Strong analytical skills and comfort working with performance metrics and dashboards.
• Excellent communication, collaboration, and project management skills.
• Curiosity and passion for testing new digital tools, channels, and AI-driven opportunities.
• Experience with manufacturing or vertical/industry marketing is a plus.

Additional Information

Compensation Package:

• Base pay range:  $130,000-140,000 USD Annual (12 Months) 
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
• This position is also eligible for an annual company performance bonus.
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.