VP of Integrated Marketing

VP of Integrated Marketing

We are seeking a dynamic and growth-driven Vice President of Integrated Marketing to lead a critical revenue & awareness-driving division overseeing integrated marketing efforts for Scentbird and Drift. This leader will be responsible for driving brand awareness and supporting subscriber acquisition, lifetime value increase and retention goals through integrated marketing efforts, including public relations, social media management, experiential activations, creative, copywriting, and product launches.

The ideal candidate combines strategic vision with deep executional expertise in multi-channel storytelling, innovative marketing, and “out of the box” creative thinking. They must also possess strong capabilities in conducting consumer research and leveraging consumer insights across all strategic initiatives to ensure marketing strategies resonate deeply with target audiences.

This is a high-impact role designed for a proven leader capable of leveraging integrated marketing strategies as commercial engines, making data- and insights-driven decisions, and adept at integrating brands into popular culture.

What You’ll Be Responsible For:

Strategic Integrated Marketing Planning & Consumer Insights:

• Develop the annual integrated marketing plan, a detailed roadmap and associated budget.
• Set bi-monthly execution goals for all managed teams, keep them accountable for achieving KPIs, and report on roadmap progress. 
• Drive consumer insights strategy to inform marketing decisions aimed at subscriber acquisition, retention, and increased LTV.
• Conduct consumer research utilizing internal data and third party providers, translate consumer research and data insights into actionable marketing tactics.

Marketing Activations & Product Launches:

• Plan and execute innovative marketing campaigns to drive customer acquisition and awareness around new product launches, including licensed products.

• Design strategies to create virality around Scentbird and Drift, and integrate the brands into popular culture.

• Develop integrated go-to-market strategies for new product launches aimed at subscriber acquisition and upselling opportunities. 

• Collaborate closely with cross-functional teams to ensure successful launches; track product revenue and associated KPIs.

Public Relations (PR):

• Develop strategic PR initiatives designed to drive subscription growth and brand awareness with target consumers.

• Manage media relations, influencer partnerships, and thought leadership opportunities. Set and achieve specific PR-related KPIs.

• Design PR initiatives to support and enhance Scentbird industry reputation in partnership with the Business Development function.

Social Media Management:

• Establish Scentbird & Drift as cutting edge brands in the social media space.

• Lead comprehensive social media strategies across social platforms, achieving engagement, traffic to website and follower growth KPIs.

• Oversee in-house content production process, resulting in best in class social media content and achieving social media goals.

Creative:

• Lead and inspire the in-house creative team, ensuring all visual and content outputs align seamlessly with strategic marketing objectives, brand standards, and revenue goals.

• Oversee the conceptualization and execution of compelling creative campaigns, collateral, digital assets, and visual storytelling initiatives designed to drive subscriber acquisition, retention, and increased customer lifetime value.

• Set clear performance and quality standards, providing consistent feedback to elevate creative execution and maintain brand integrity across all consumer touchpoints.

Copywriting:

• Establish and maintain br