About ONE

ONE's mission is simple — financial progress. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money — all in one place.

The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.

What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.

There’s never been a better moment to build a business that helps people achieve financial progress. Come build with us!

The role

The Paid Media Strategy Lead will manage the execution of our paid marketing strategies to acquire new customers and grow share of wallet. You will be expected to drive customer acquisition, and manage cost per acquisition (CPA), via multi-channel campaigns that are optimized for conversion, but also provide an optimal customer experience. Reporting to the Head of Performance Marketing, you, along with the rest of the Marketing team, will partner with Product, Engineering, Marketing Operations, Legal & compliance, and external agencies. Experience within fin-tech industry, and app marketing preferred. 

This role is responsible for:

• Supporting performance marketing initiatives to acquire new customers, including paid media channel management, optimization, and tactical execution

• Managing paid media channels (ex. Paid search, display, video, paid social, etc) and launch marketing tests to scale additional media channels (ex. Podcasts, radio, connected TV, and more)

• Managing paid campaign timelines and budgets across internal and external teams

• Briefing and partnering with brand and creative teams on creative production and messaging for paid assets

• Owning management of tracking, and reporting for campaign performance across all channels, and closely manage and optimize spends and conversion events

• Working closely with media agency to implement paid media optimizations, tests, and strategies to deliver on conversion and CPA targets

• Sharing paid media best practices and seek out opportunities to improve existing processes

You Bring

• 10-12+ years of experience in digital media and an expert in full funnel media strategy and execution.

• Analytical expertise to regularly design test & learn initiatives, interpret campaign and channel data and metrics, and make recommendations on optimizing to hit target CACs.

• Strong acumen with paid campaign tools (Google Adwords, Facebook Ads manager), data tracking platforms (GA, Amplitude, landing page creation and testing tools (Unbounce), and marketing automation tools (Hubspot)

• Best practices across full paid social landscape, and search copy and design

• Demonstrated project management skills with a track record of delivering projects on time and within budget

• Excellent communication skills; articulate, effective interpersonal skills and strong public speaking and writing skills

• Experience developing effective working relationships with internal and external teams

• Ability to thrive in a fast-paced environment and performs well under pressure, is adaptable, resourceful, and detail-oriented

• Understanding of what it means to work in a regulated industry with preferred experience developing campaigns and shepherding these campaigns through a compliance process.

Pay Transparency

The estimated annual base salary for this position ranges from $170,000 to $190,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience.  If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.

What it’s like working @ ONE

Our teams collaborate remotely and in our work spaces in New York and Sacramento. 

• Competitive cash

• Benefits effective on day one 

• Early access to a high potential, high growth fintech

• Generous stock option packages in an early-stage startup

• Remote friendly (anywhere in the US) and office friendly - you pick the schedule

• Flexible time off programs - vacation, sick, paid parental leave, and paid caregi