Senior Marketing Manager, US Luxury - Gucci Fragrances

SENIOR MANAGER – GUCCI FRAGRANCES

US LOCAL MARKETING – NEW YORK CITY, NY

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

In an effort to grow the business and the desirability of a luxury fragrance brand in the US market, we seek a Senior Manager to be responsible for the acceleration of Gucci fragrances and be responsible for developing and implementing the U.S. Marketing strategy in alignment with the U.S. financial targets and the Global marketing strategy. Along with the Senior Director, the Senior Manager will play a key role to drive the customer marketing strategy and execution for key Department Stores, Specialty retailers and e-Commerce Channels to gain SOM.

 

The Senior Manager will work with the transversal teams (sales, merchandising, media, IM, finance, event, training, ecom, demand planning) to execute strong programs to reach SOM, sales and financials targets on top of strategically plan the coming years based on learning, insights, and a hunger for innovation.

 

The Senior Manager will report primarily into the Senior Marketing Director.  Key stakeholders include the global marketing, transversal teams and license.

 

The Senior Manager is a well-rounded commercial / marketing professional with experience in the fragrance industry and license management to lead and evolve the brands’ presence in the US, aligned to the broader strategies and objectives of the business.

 

THE ROLE

 

In this role you will be responsible for:

 

Executing Strong programs to reach SOM, Sales, Productivity and Financial targets for the ongoing year.

 

• Maximize the execution of the promotional support for the portfolio: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
  • Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
  • Account specific events and plans in partnership with the Event Planning team.
  • Creative Brief for in-store executions.
• Flawless launch of newness including 360 campaigns with above the line and below the line.
• Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
• Media: drive the media planning process for the brand.  Ensure alignment and influence strategic direction and recommendations. Collaborate with the Influencer Marketing team, to ensure a cohesive communication program for the portfolio
• Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
• Support forecasting process. Work with the forecasting team and support the phasing of saleable and promotional items.

 

Strategically Plan the coming years based on learning, insights, and a hunger for innovation:

•  Portfolio/brands performance analysis and specific programs deep-dive.
• Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics, competitive activity, innovative approaches in different categories, and specific retailer opportunities
• Partner with Global on deep-dive market research, analysis, insights to develop long-term brand strategies and execution of key consumer engagement activities.

• Evaluate new product opportunities, analysing potential in terms of sales, profit, and ideal fit against other products.

 

 QUALIFICATIONS

 

We’d love to see candidates who have:

 

Essential:

• Bachelor's degree is required.  MBA is preferred.
• 8+ years relevant work experience in marketing or product management
• 3-5+ years of relevant work experience in Prestige Fragrance
• Ideal candidate would have knowledge of navigating with a License 
• Digitally savvy, with marketing knowledge across media – TV, digital, social, print, OOH
• Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
• Visionary and commercially minded; a consumer-focused entrepreneur who knows how to build brands.
• Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
• Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.

 

Desirable:

• Strategic mind with strong Business acumen: Proven Brand Strategist with dee