Sr. Product Marketing Manager

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JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD

Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.  

Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide. 

But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.  

So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. 

Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.  

What you'll do: 

As the Senior Product Marketing Manager leading NinjaTrader’s international marketing pod, you’ll be at the forefront of expanding our reach into global markets. You’ll own the go-to-market (GTM) strategy for one of our new international product lines—driving growth, adoption, and customer engagement. In this highly cross-functional role, you’ll shape product positioning, craft customer-centric narratives, and ensure alignment across product, engineering, sales, and brand. This is a high-impact opportunity to lead strategic launches and deliver experiences that fuel business growth on a global scale. 

In this role you will: 

• GTM Strategy & Execution: Develop and execute robust marketing strategies and GTM plans that drive product adoption and customer engagement. This includes competitor research, defining and understanding the target audience, developing compelling positioning, and ensuring the value proposition resonates across customer touch points thereby driving adoption 
• Cross-functional Collaboration: Lead the GTM process, working with teams like product, engineering, sales, and marketing. Ensure alignment and execution in line with GTM strategy throughout the lifecycle of the product, from concept to post-launch 
• Customer Insights & Strategy Development: Work with the Customer Insights team to leverage data and research, building a deep understanding of the audience. Use this insight to shape product positioning and inform GTM strategies that resonate with target audiences 
• Storytelling: Craft compelling narratives that will make our product stand out to the audience. Define audience needs, value proposition and develop differentiated customer narratives 
• Influence Product Strategy: Partner with product teams to provide input on product development based on market and customer insights. Ensure that the products we build meet the needs of our audience and storytelling is built into the experience (within and outside the product) 
• Activation: Monitor product adoption and collect feedback to refine future GTM plans. Analyze performance against KPIs and provide action