Executive Director, Marketing & Communication

The Executive Director, Marketing & Communication (EDM) is responsible for the development and execution of a comprehensive recruitment and communication plan. The EDM is responsible for building new and varied community outreach partnerships and expanding the availability of the college's instructional and student support services to the College's broader community, working in conjunction with Academic Affairs, Student Affairs, workforce (Ivy+ CareerLink). The EDM will recommend strategies to meet the needs of a diverse community and student body.

Major Responsibilities:

 

Overseeing the development, production, and evaluation of campus promotional, marketing, media relations and media buying activities to ensure consistency in message and cost effectiveness.

Develop and execute Office of the Chancellor messaging and communications to internal and external stakeholders.

Serve as the primary person in researching, developing, and executing new and innovative ways to reach out to our prospective student populations.

Work with the external agencies on the development of print and electronic media marketing materials and media buys to promote the college locally.

Take lead in the preparation and analysis of market research projects, i.e., focus groups, student surveys, etc.

Responsible for overall branding and marketing direction for SBE campus. Including identifying goals and strategies related to target demographics for the college.

Coordination of college-wide communications and messaging.

Develop and support the College’s social media (e.g. LinkedIn, Facebook, Instagram, etc.)

Provide community outreach services and be a visible and active presence at designated sites within the campus service area to increase opportunity and leads:

Lead the development of community engagement strategies for the South Bend-Elkhart (SBE) service area, in collaboration with enrollment, academic, career and other departments.

Cultivate and maintain relationships in the local communities.

Develop, organize, and maintain working partnerships within St. Joseph, Elkhart, and Marshall County community organizations.

Organize, promote, and lead community relations outreach efforts including event representation and media relations.

Identify curricular and programming needs and interests within the service area and partner with appropriate external partners and campus departments to launch and/or adapt programs.

Share the benefits of the Community College to increase the number of inquiries and applicants to the College.

Assess the effectiveness of various outreach efforts and adjust accordingly to align with annual engagement and enrollment metrics.

Represent Ivy Tech by participating in state and local councils, committees, boards, and organizations:

Oversee coordination of campus team member participation in service area community events.

Provide outreach and enrollment support to organizations and targeted special populations in the South Bend-Elkhart service area.

Develop and implement strategy for community engagement, recruitment, and event planning activities in the South Bend-Elkhart service area.

This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

SUPERVISION RECEIVED:  Chancellor

SUPERVISION GIVEN:  part-time staff, work-study employees

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Pay Range: $80,000-90,000

Benefits Offered:

·         No waiting period to enroll in benefits.

·         Employer contribution to retirement plan.

·         Excellent benefits, including voluntary benefits: medical, dental, vision, retirement, life insurance, spouse/child life insurance, fee remission, LTD, STD, Identity Guard, etc.

·         Paid time off: vacation, sick, volunteer, bereavement. 

·         Paid holidays: 9 days plus winter break between December 25th and January 1st.

·         Free tuition at any Ivy Tech location for employee, spouse, and dependents.

·         Professional Development opportunities.

Minimum Qualifications:

 

Bachelor’s degree in marketing, communications, public relations, or related field.  Master’s degree preferred.

Demonstrated experience project management.

Collegial relationships and connections with area community businesses, industries and other educational organizations preferred.

Must possess excellent “people” skills including working successfully with diverse populations, including (