Sr. Manager, Lifecycle Marketing (Salesforce Marketing Cloud Developer) - Direct to Consumer

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

Equifax is seeking a Senior Manager, Lifecycle Marketing (SFMC) to join our growing Direct-to-Consumer Marketing Team. This is a great opportunity to join a collaborative team that offers room for growth and a defined career path. This role is an individual contributor.

The ideal candidate should have a strong technical background in Salesforce Marketing Cloud combined with excellent project management, analytical, and communication skills.  Additionally, the candidate should possess a deep knowledge of customer lifecycle marketing principles as well as demonstrate strategic initiative and a healthy drive for iterative improvement.

What you will do

• Collaborate with marketing, product and agency partners to develop, deploy, and document solutions for automated campaigns & multi-channel journeys

• Build, configure, validate and monitor all customer journeys in Salesforce Marketing Cloud (SFMC) Journey Builder

• Analyze and interpret automated campaigns & journey performance metrics, providing insights and recommendations for optimization

• Ensure data quality by managing contact models and data extensions, and building audience segments using a variety of methods including filtered lists and SQL queries

• Support SFMC platform optimizations and integrations for both internal and external platforms

• Collaborate on lifecycle journey strategies to boost engagement and retention and drive revenue 

• Support delivery of personalization roadmap and manage personalization rules and features for lifecycle campaigns

• Develop documentation and road maps for testing experiments and optimizations for automated campaigns & journeys

• Effectively and efficiently troubleshoot and resolve SFMC related issues

• Stay up-to-date with the latest SFMC features, releases, and marketing automation trends

What experience you need:

• BA/BS in marketing, communications, technology or equivalent working experience

• 7+ years of proven work experience as a technical marketing manager or Salesforce Marketing Cloud (SFMC) Developer managing personalized, automated customer experiences for email, mobile, and customer journeys - preferably in financial services or the technology industry

• 3+ years Salesforce Marketing Cloud (SFMC) experience

• Deep, hands-on technical understanding of Salesforce Marketing Cloud’s (SFMC) data extension architecture, integration capabilities, and automation capabilities

• Proficiency with the various modules in SFMC, including Email Studio, Automation Studio, Journey Builder, Intelligence Reporting and Einstein Applications (Email Recommendations, Content Selection and Testing)

• Working knowledge of HTML, AMPscript, CSS, SQL, Javascript, API and SFMC Custom Objects 

• A scientific approach to testing with solid experience managing complex multivariate testing and optimization experiments

• Proficiency in personalization tools like Salesforce Interactions Studio or Movable Ink

• Advanced knowledge of CRM, data management, and audience segmentation best practices

• Working knowledge of Salesforce AppExchange

• Solid understanding of how metrics are derived and how they relate to and impact performance

• Knowledge of customer-centric, lifecycle marketing principles

• Efficient and effective project and/or program management experience

• Ability to see the big picture and reverse engineer solutions down to the finer details

What could set you apart

• Salesforce Marketing Cloud certification(s) are highly desirable but not required

• Strong interpersonal skills and experience cultivating relationships with key stakeholders across functions and levels to achieve business objectives

• A self-starter who can work independently as well as part of a team and who isn’t afraid to think outside the box

• A willingness and ability to proactively challenge the status quo and find innovative solutions to complex problems

• Ability to quickly ramp-up to fully support production in 3 to 4 months

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:

USA-Atlanta-One-Atlantic-Center

Function:

Function - Marketing

Schedule:

Full time