Senior Solutions Marketing Manager

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

How you will make a difference:

You will lead the development and execution of customer-centric marketing strategy, leveraging expert understanding of customer needs and lifecycle marketing across industry verticals to differentiate Iterable’s solutions with value-led use cases, applications, and outcomes in the voice of the customer.  You will work closely with executive leadership and cross-functional teams to align and prioritize the strategic roadmap for insight design - enabling the organization with clear, concise, and compelling narratives as to how Iterable provides differentiated business value for our customers.

This role requires a strategic thinker who can synthesize complex market dynamics, customer pain points, and competitive positioning into high-impact marketing strategies & narratives. You’ll work with Product Marketing, Sales, Customer Account Management/Success, Value Engineering, and Product teams to elevate Iterable’s value proposition in a competitive market.

The role requires a seasoned strategy leader who can serve as a subject matter expert for lifecycle marketing across industry verticals, identifying opportunities & blockers for customer adoption, closing gaps, leading storytelling & narrative development, driving accountability & executive reporting among other things. The ideal candidate will have a strong track record leading and developing lifecycle marketing strategy, excellent leadership skills and a deep understanding of the Martech landscape.

Key Responsibilities:

• Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
• Lead development of Iterable Insights Program, prioritizing roadmap for content development and organizational enablement based on value-led narratives 
• Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
• Develop C-Level presentations and narratives to provide strategic guidance and establish realistic use cases and applications rooted in business value
• Conduct research and synthesize findings into clear insights that drive strategic positioning and sales enablement
• Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy.
• Develop high-impact content strategy, including whitepapers, case studies, presentations, and sales collateral to communicate Iterable’s differentiated value.
• Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits.
• Conduct industry-targeted research to inform and influence why customers must continue strengthening their par