Director of Multimedia
Gap Inc.About the role
About the Role
The Director of Multimedia is responsible for the global technology, production, broadcast, engineering, and operational capabilities that power the company's multimedia experiences and digital media infrastructure. This leader oversees the multimedia technology ecosystem supporting corporate offices, executive environments, studios, event spaces, broadcast environments, digital signage, and enterprise events — combining live production, broadcast/streaming distribution, post-production/editing, engineering, digital media infrastructure, and operations into a single, unified capability.This role does not own creative strategy. Creative, Brand, and Communications teams define the vision, message, and audience experience; the Director of Multimedia provides the technology, technical production expertise, infrastructure, and operational discipline required to bring that vision to life reliably, at scale, and globally.
What You'll Do
The Director will lead the Multimedia Production, Engineering & Operations function and build a scalable operating model to support enterprise requirements globally. Core responsibilities span four interlocking domains:
Production & Technical Execution
Own the technical execution of high-profile productions: executive town halls, leadership meetings, conferences/summits, brand events, broadcasts, and hybrid experiences
Translate creative concepts and business requirements into technical production plans, including run-of-show development, show/shot calling, technical direction, crew planning, and rehearsals
Direct audio/video engineering, multi-camera production, switching, graphics/playback integration, lighting, LED/projection, and remote/hybrid production
Establish a disciplined production methodology: rundowns, cue structures, escalation procedures, redundancy, and contingency planning for every major production
Broadcast, Streaming & Post-Production
Own broadcast distribution architecture and standards, including encoding, signal routing, and delivery to internal and external audiences
Own enterprise streaming platform strategy — live streaming, on-demand distribution, CDN performance, and access/rights controls across global audiences
Own the post-production/editing pipeline for final multimedia deliverables: ingest, editing, versioning, approvals, graphics/motion graphics finishing, and output formatting for multiple platforms (web, signage, social, broadcast)
Establish standards for archival and re-use of finished content, ensuring edited assets are properly stored, tagged, and retrievable
Engineering & Infrastructure
Own the engineering strategy and technical standards for production studios, control rooms, executive presentation spaces, auditoriums, conference/collaboration environments, digital signage, video walls, streaming platforms, editing/post-production systems, and production networks
Establish reference architectures for audio, video, broadcast, streaming, AV-over-IP, networking, and control systems, built for reliability, scalability, interoperability, security, and lifecycle management
Partner with IT, cybersecurity, infrastructure, and facilities teams to align multimedia technology with broader enterprise technology standards
Operations & Digital Asset Maintenance
Own day-to-day operational health of the multimedia ecosystem, shifting the organization from reactive support to proactive engineering and preventive maintenance
Establish global standards for monitoring, incident/problem management, root-ca
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