Manager, Analytics

Job Description

Epsilon is seeking a Manager of Analytics to join our Analytics Consulting Group.  The Manager provides a clear, strategic analytic vision that enables effective decision making towards the achievement of our clients’ business goals. This role requires both new business support as well as client facing delivery.

Our ideal candidate takes a strategic analytic approach, is solution oriented and has both breadth and depth of coverage across most digital channels.  This candidate is experienced in data driven, customer-level marketing analysis to support insights, activation, and measurement.  The Manager candidate has excellent communication skills and can lead a talented team of analytic associates in the execution and delivery of our products and services.

Roles & Responsibilities:

• Support new business efforts for Publicis Groupe & Epsilon by writing code (Python/SQL) to find insights, create audiences for opportunity, and to answer questions posed by new business leads and clients.
  • This includes working within the data science environment to query, aggregate, and create custom fields as well as to send the discovery audience to the marketing UI environment for planners and strategists to work with.
• Ability to tell a concise and impactful narrative of your findings. Display data visually, creating compelling presentations which demonstrate the value of analytic deliverables to client staff
• Collaborate with internal and external stakeholders to understand the client’s business situation and develop data driven analytic solutions and insights to drive marketing strategies
  • Support the sales process by assessing prospective clients’ needs and crafting and presenting proposals that meet those needs
  • Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership
  • Explore and capitalize on opportunities to cross-sell and up-sell existing clients
• Provide leadership for overall management of analytic projects: including profitability, timeliness, quality, and client value
  • Align analytic activities to the overall business strategy when driving the direction of the team, projects, and processes.
  • Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise
  • Manage the multiple resources and projects concurrently towards successful completion
• Serve as an expert on analytics including:
  • Digital analytics spanning web, mobile, email, social, and media
  • Descriptive analytics as well as advanced predictive and prescriptive analytics
  • Ability to organize and mine large sets of first- and third-party data to drive insights, activation, measurement, and attribution
  • Provide developmental and managerial leadership to the Analytic Consulting Group
  • Provide basic knowledge transfer and training on best practices to the analytic consulting group junior team members as well as to Publicis Groupe agency teams.

Qualifications:

• Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Mathematics, etc.)
• 6+ years of relevant professional experience conducting data analytics and being a key point of contact for one or more concurrent client relationships.
• 4+ years proven managerial or supervisory experience with excellent coaching and mentoring skills
• Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutions
• Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently
• Great at developing relationships across diverse teams (including statistical, technical, and marketing resources)
• Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables
• Strong understanding of consumer behavior and marketing analytics
• Excellent verbal and written communication skills
• Highly motivated, collaborative, and innovative
• Hands-on experience with the following analytic methodologies, tools, and ecosystems:
  • Core analytical tools such as SQL, SAS, R, Python
  • Working knowledge of Databricks and other big data analytic platform technologies
  • Media insights, activation, and measurement experience a plus
  • Experience with CDPs (Customer Demand Platforms) and data driven marketing approaches
  • Data visualization tools such as Tableau or Power BI
  • Advanced level user of Microsoft tools: Excel and PowerPoint

Desirable Qualifications:

• Master’s degree in