Associate Director, Campus Visit Experience

The Associate Director will develop and successfully implement an innovative campus visit program for prospective students and their families in a manner that supports the University's overall student recruitment goals. This position works in partnership with Communications and Marketing Team and the Enrollment Management Team to develop a best-in-class visit and event programming that results in first-time and repeat visitors engaging with the University.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans, develops, and implements a multifaceted and targeted program that attracts and yields first-year and transfer student enrollment, while highlighting the unique campus atmosphere
• Showcases extraordinary experiences and outcomes of students and graduates
• Coordinates and collaborates with divisional leadership to determine prospective student visitor attendance targets and goals for each activity/event
• Supports the University's strategic enrollment initiatives by measuring and assessing outcomes and ensuring visit experiences contribute to the successful recruitment of students and enrollment goals
• Collaborates with the Graduate Admission team to provide a program tailored to recruiting successful graduate students in a manner that supports the University graduate student goals
• Coordinates all aspect of the program; records, maintains and reports on visit attendance levels, prepare comprehensive statistical reports
• Recruits, retains, motivates, trains and leads a team of undergraduate students to lead campus tours and advise on programming concepts while serving as student leaders and receiving professional development
• Works in partnership with staff managing the President's Ambassadors Program to develop, implement, and grow professional development opportunities for student leaders in both programs
• Develops, facilitates and maintains visit and event experiences for secondary school staff, community-based organizations, and other identified sources for prospective students, in collaboration with divisional leadership
• Manages the annual budget; reconciles and settles purchase orders, credit card statements, purchasing orders, travel expenses, and financial matters for the program
• Works together with other staff members in the development and approval of all program digital and print communications; seizes opportunities to innovatively utilize video and social media to support the program
• Identifies, develops, and implements a communication plan/strategy that maps out a full year cycle of communications for the program
• Identifies and creates a program calendar using data (visit trends and program successes rates)
• Collaborates with university partners to build key relationships in support of the program and work with other departments to coordinate, schedule, and organize small and large group visits
• Develops and submits proposals for innovative branded promotional items that support the program; works together with enrollment manager to finalize approved promotions that ensure the effective use of promotional resources
• Oversee Tour Guides to confirm calls for on campus visits including upcoming campus events
• Build relationships with on campus partners to connect students with opportunities to connect with professors from different majors
• Create social media posts regarding visits and on campus events
• Conducts 'visit follow up' correspondence i.e. calls/letters/emails to attendees for connection and additional questions.
• Performs other duties as assigned

QUALIFICATIONS:

• Bachelor's degree from an accredited college or university in Marketing, Communications or related field required
• 3 years of experience in admissions, student services, marketing or communications, sales event management or similar experience required;
• Marketing in higher education, program administration or coordination in recruitment or admissions strongly preferred
• Must be comfortable with public speaking
• Must clear and maintain a favorable background investigation and clearance
• Must have a valid driver's license, motor vehicle liability insurance, and personal injury insurance, or have a self-reliant source of transporta