Senior Manager, Brand Activation

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Senior Manager, Integrated Marketing plays a key role in advancing White & Case’s global brand and business objectives through the development and execution of high-impact, multi-channel marketing initiatives. This role sits at the intersection of brand, digital, content, and recruitment marketing—ensuring consistency, strategic alignment, and measurable impact across all touchpoints. The ideal candidate is a collaborative, detail-oriented marketer with a strong understanding of brand storytelling, campaign management, and cross-functional coordination in a complex, global environment.

The Team

The Senior Manager, Integrated Marketing, is a member of the newly formed Integrated Marketing team that oversees brand strategy, digital marketing including website and social media, and client and talent marketing campaigns. The Integrated Marketing team partners closely with members of the Data & Analytics, Marketing Tech, Communications and Creative Services teams. Members of the immediate team are based in both the Firm’s New York and London offices.

The Broader Function

The role resides within the Global Marketing and Business Development function, an integrated team of more than 250 marketers based throughout the Firm’s 46 offices across the globe. Marketing and BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Global Events, and Communications. Together, we drive the Firm's strategic growth by delivering innovative marketing solutions, fostering client relationships, and enhancing the Firm's market presence. Our collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Through collaboration, creativity, and strategic insight, marketers at White & Case ensure that we reach and engage our target audiences effectively, elevating the Firm’s reputation and contributing to its success.

Led by a new CMO, marketing at White & Case value team members who bring a broad range of experiences and expertise, from both within and outside the legal industry. The team’s mission is to make White & Case one of the world’s most admired brands.

Responsibilities

Brand Activation & Sponsorships:

• Champion the activation of White & Case’s new brand positioning by helping to lead the development and execution of compelling, high-impact brand campaigns that elevate market perception and support business growth.
• Project manage the end-to-end RFP and onboarding process for creative and strategic agency partners, ensuring alignment with brand objectives across deliverables such as visual identity, web design, and creative storytelling.
• Collaborate with the Paid Media Manager to drive day-to-day campaign optimization and strategic media planning, ensuring cross-channel integration and performance alignment.
• Partner with internal creative, content, and digital teams to maintain consistency, quality and innovation across all brand touchpoints.
• Evolve the Firm’s sponsorship and partnership strategy to maximize brand equity, enhance client engagement, and align with broader firm initiatives.

Employer Brand / Recruitment Marketing:

• Help manage the development of global and local recruitment marketing programs for key markets focused on entry-level lawyers (students and recent graduates), lateral hires (associates and partners) and business services pro