Senior Director Global Marketing - Fertility

About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.

Job Summary:

Lead marketing strategic planning process and set the direction and priorities for the organization by owning the tactical process and coordinating with Marketing Leadership on execution and delivery. Leadership of a team of circa 12 marketing professionals focused on product marketing and Regional implementation

Essential Functions & Accountabilities:

• Set the direction and priorities for the Marketing function
• Participate in the strategic planning process and identify opportunities, while driving Marketing agenda
• Collaborate with commercial leadership, business leadership, and other relevant stakeholders to drive Marketing strategy alignment and gather input and align with overarching business objectives
• Assessment of the market to effectively introduce portfolio into market, including business strategies, new product introductions, customer relationships opportunities and future product development input.
• Lead the development and execution of comprehensive global marketing strategies for our diverse product and service portfolio.
• Assess market opportunities to facilitate effective product introductions and promote portfolio growth.
• Lead cross-functional teams to deliver on business objectives
• Develop recommendations for effective execution of commercial objectives
• Standardize roles and responsibilities across regions and functions within the organization
• Work with analytics to identify and monitor metrics to quantify organization success
• Develop and implement differentiated positioning and communication strategies for CooperSurgical Fertility Solutions, in collaboration with the VP Marketing to ensure a cohesive overall positioning.
• Oversee product portfolio lifecycle management, including positioning, to drive profitable and sustainable growth.
• Provide insight into Voice of Customer priorities, based on KOL and field engagement, so that the organization is properly aligned.
• Able to work closely with Integrated Marketing services to ensure alignment and delivery of marketing plans
• Manage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact.
• Drive marketing excellence in product and Regional marketing efforts.
• Build and cultivate a high-performing marketing team to execute strategies effectively.
• Monitor key metrics and objectives to inform business planning.
• Establish advertising and PR strategies to enhance brand visibility and promote both products and the company.
• Recruiting, hiring, and developing a staff of talented marketing professionals.

Travel: 

• Around 20% per year of international travel to ensure global alignment and connection

Qualifications

Knowledge, Skills and Abilities:

• In depth knowledge and understanding of global Marketing
• Strong people leadership with the ability to bring a global team together to achieve aligned results
• Proven track record of making high-quality decisions based on analysis, experience, and judgment.
• Prior experience in leadership and mentoring roles within complex business environments.
• Able to identify the right marketing analytics, interpret and develop actionable insights
• Demonstrated ability to anticipate future consequences, create competitive strategies, and think strategically.
• International/Global experience

Work Environment:

• Hybrid/Office based
• Role will require prolonged sitting in front of a computer

Experience:

• 10+ years of successful experience in Medical, Med Tech, Consumer health, Pharmaceutical Marketing, Fertility with a minimum of 5 years leading a team
• Track record