Product Marketing Lead, Augmented Reality, Growth Initiatives - Reality Labs

It’s an exciting time to join the Augmented Reality product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing leader who can manage a team of product marketers responsible for growth levers which go beyond any one channel, or product line to reach product market fit at scale by the end of the decade. Product marketers reporting into this leader will be responsible for driving best in class global marketing campaigns, and/or lead the strategic execution of net-new levers for growth – including but not limited to retention drivers, audience expansion, and a broad range of early and later stage tactics. You’ll manage a team of In-Market product marketers working in service of unlocking the next phase of augmented reality adoption world wide.Product Marketing Lead, Augmented Reality, Growth Initiatives - Reality Labs Responsibilities

• Lead a team of product marketing managers, responsible for the execution and management of growth initiatives for the Augmented Reality Category
• Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company
• Support all aspects of career and personal development for reporting team
• Partner with brand and integrated marketing leadership on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
• Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels
• Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management

Minimum Qualifications

• 10+ years professional experience in product marketing or growth initiatives
• 5+ years of people management experience
• Experience establishing strategy and bringing it to life through execution, and understanding of how to lead projects that are net new for the organization
• Experience coaching team members through synthesizing qualitative and quantitative insights, to creating consumer led global briefs.
• Experience partnering with integrated marketing & creative teams to deliver high impact campaigns through production and execution
• Experience working with cross functional, matrixed teams with high degrees of ambiguity
• Experience working in global marketing with hardware or physical products
• Experience with global seasonal campaigns within consumer technology or CPG brands
• BA/BS degree

Preferred Qualifications

• Experience driving business growth
• Experience with Consumer Electronics hardware, partnerships, and channel execution
• Product marketing experience managing across a portfolio of products – comfort with projects that work across a multi-product portfolio and/or go deep on any on product
• Experience leading teams to drive initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.
• 10+ years professional experience in product marketing and/or technology
• MS/MBA degree

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. US$189,000/year to US$258,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location.