Senior Manager, Performance Marketing & Automation

Employment Category

Regular, Full-time

Travel Requirements

On Occasion (Less than 5%)

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Owns strategy, hands-on execution, and optimization of paid search, Product Listing Ads, Meta Shopping campaigns, and modern programmatic platforms
• Manages lead generation programs with a focus on quality, volume, and cost efficiency
• Translates operational data into marketing tactics across diverse planning areas
• Analyzes and improves performance across the end-to-end consumer funnel: Web/phone inquiries, in-home appointment scheduling, completed job, post-service engagement
• Leverages funnel data to identify drop-off points and implement campaign optimizations that improve conversion rates at every step
• Partners with Operations and Analytics teams to ensure marketing insights are fully integrated into service delivery
• Develops and owns the decision framework for driving profitability improvements across the marketing portfolio
• Partners closely with Finance to attribute marketing impact to business outcomes
• Leads forecasting and budget management for a portfolio upwards of $20M annually, ensuring efficient allocation and ROI discipline
• Introduces and scales automation within campaign management and reporting to maximize efficiency
• Leverages AI tools and advanced bidding/targeting solutions to drive program growth
• Identifies opportunities for marketing technology integration and process improvement
• Acts as the primary connector between Marketing, Operations, and Finance, ensuring campaign strategies align with business priorities and budgets
• Translates complex operational needs into actionable digital strategies
• Partners with analytics and finance teams to measure ROI and forecast impact
• Leads audience segmentation strategies across platforms (paid search, Meta, programmatic)
• Designs and implements structured testing roadmaps for creative, messaging, and targeting
• Improves personalization and conversion outcomes through data-driven experimentation

JOB REQUIREMENTS:

• Bachelors Degree
• 5-10 years of related experience
• 18 years of age or older

REQUIRED SKILLS:

• 7+ years of hands-on experience in paid search, product listing ads, Meta shopping campaigns, and programmatic advertising
• Proven track record of leveraging automation/AI to scale and optimize performance marketing programs
• Strong background in lead generation marketing, ideally within home services or multi-location businesses
• Demonstrated success in budget ownership ($1M+ / month), forecasting, and financial accountability in partnership with Finance
• Experience managing campaigns across large geographic footprints (multi-region or national scope)
• Hands-on experience with paid search platforms, Meta Ads Manager, DV360 or equivalent DSPs, and marketing analytics tools

Job Function

Marketing/Advertising

Years Experience

5 - 10 Years Experience

Country

United States

Location City

HOFFMAN ESTATES

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate, #Remote

Company Brand

Sears Home Services

Compensation Range

$125K - $145K

Additional Compensation Explanation

N/A