Associate Manager, Global Brand Marketing - Hot Wheels [Brand]

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Associate Manager, Global Brand Marketing will be working on the Hot Wheels Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Manager will focus on the Collectible Cards business and be part of developing and executing strategies that grow brand awareness, drive product launches and engage collectors of all ages.

What Your Impact Will Be:
Support the Hot Wheels Collectible Cards business.  

• Blend marketing, project management and consumer insights skills. Coordinate campaigns, manage timelines, support go-to-market efforts and collaborate with cross-functional partners to ensure programs are delivered flawlessly and on-brand.

KEY RESPONSIBILITIES

Brand & Campaign Support

• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Introduce and present new campaigns, strategies and/or research findings
• Manage the overarching marketing calendar to drive alignment across global markets
• Assist in planning and executing brand strategies, product launches and promotional campaigns
• Support creative development and review of marketing assets across packaging, digital, social and retail
• Partner with internal and external teams
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs

Consumer & Community Engagement

• Identify insights and trends in the collectible cards space
• Support initiatives to engage collectors and fans

GTM Execution

• Create cross-functional go-to-market strategies for new product releases
• Work closely with cross-functional partners (content, distribution, marketing communications, digital, PR, product marketing, consumer products) throughout the global marketing plan development and launch process
• Develop sales and retailer support materials, ensuring alignment with brand strategy
• Track launch calendars and manage day-to-day campaign logistics
• Translate consumer and business insights into strategic, clear marketing briefs

Analytics & Reporting

• Monitor campaign performance and prepare regular reports with key insights
• Conduct competitive research and market analysis to inform strategies
• Assist in tracking cultural moments and collector trends that can be leveraged by the brand
• Synthesize multiple data points and needs from various teams to create strategic POVs/narratives and ensure integrity of narrative is maintained throughout
• Independently complete consumer and competitive research projects; provide recommendations to support brand development. Synthesize various data inputs and provide easy-to-digest insights and actionable steps.

Qualifications

What We’re Looking For: 

• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, c